Grassroots Marketing
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Grassroots Marketing Get dirty.
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Grassroots Marketing (aka- Guerilla Marketing) is a creative way for business owners and marketing managers to effectively and inexpensively market their businesses. Some of the information in the presentation include: marketing plan, marketing calendar, websites, blog/blogging, email marketing, social media, diy seo (search engine optimization), grassroots selling and other ideas related to your grassroots marketing arsenal. Enjoy!
Transcript of Grassroots Marketing
- 1. Grassroots Marketing
Get dirty.
2. Think of what a shade tree mechanic is to a trained
technician
Study smart and follow people with information
Take matters in your own hands
Trial & error learn from it
NO ONE cares more about your business than YOU!
Grassroots Marketing (GRM)
3. GRM Sections
Marketing Plan
Marketing Calendar
Grassroots Basics
Web Presence
Do-it-yourself SEO
Social Media
Grassroots Selling
Grassroots Marketing Aresenal
4. Sections
Situation Analysis
Target Market
Unique Selling Proposition
Positioning Statement
Marketing Objectives
Marketing Mix
Budget
Implementation Schedule
Want the 59 Minute Marketing plan? Email
[email protected]
Marketing Plan
5. Are there holidays you can market around?
Are there busy seasons?
Do you need to look at certain days/weeks during a month?
Marketing Calendar
6. Testing and Measuring find a way
Go Deacs! example
Negotiate Advertising squeeze Public Relations
Grassroots PR - start building relationships
ie- Follow @kennybeckwxii on Twitter
Have a list of your top media outlets
Utilize ALL your resources
People, money, customer base, bartering, etc.
Spend money on things you cant do well but will make a big impact,
ie-marketing materials
Grassroots Basics
7. Website
Blog RSS feed to email
Email Marketing Mailchimp.com
Wordpress Blogs/Plug-ins, lower cost
Themes lots of development, low cost, modify for less
Social Integration tweetme, links to social space
Grassroots Web Presence
8. Brick and Mortar Google Maps, Yahoo local, Bing local
Yelp! local reviews
Superpages free listing
Google Analytics FREE for any website
Focus on content
Reciprocal links
Do some research Google Keyword Tool
Online Press Releases
DIY Search Engine Optimization
9. Which ones do you like?
How much time do you have?
WHERE are your customer/prospects? Flowtown
What are they saying Gist
New form of communication
New form of RESEARCH
You Tube tutorials or other knowledge sharing
Slideshare presentation sharing
Grassroots Social Media
10. 30 second pitch +60 second pitch
List of references in hand at all times
Retaggr profile on business cards
Personalized presentation
PRINT OUT Linkedin with recommendations
Research with Gist before you meet face-to-face
*INTEGRATE these new technologies into your selling process.
Grassroots Selling
11. Public speaking
Personal notes
List building
Treating those lists differently
Signage inside & out
Effective marketing materials
Personalized emails
Email signature w/ logo
Email Automation
RSS Feeds
Podcasting or videos
Communicate value
Communicate USP
Phone # in website description
Grassroots Marketing Aresenal
- Link sharing with other websites
12. Free seminars 13. Write articles 14. Employee demeanor 15. Sales stories 16. Professional titles 17. A sense of urgency for clients 18. Satisfied customers 19. Surveys 20. Spying on your competition 21. Professional nametag 22. Community involvement w/ target 23. Hours/days of Operation
