Post on 13-Apr-2017
About Verve Events and Promotions• Team Verve has over 40 years of cumulative experience rural communications
• Team is been evolved from one of the largest rural advertising agencies of thecountry, Ogilvy & Mather Pvt ltd and DDB Mudra Goup
• It has footprint in 1,75,000 villages,over 4000 towns & in 21 states of India.
• At Verve we focus on rural and urban activations where we can understand theaspirations of the clients & render services to fulfill their requirements buildingcreative and innovative concepts and we pride ourselves on the originality of allour projects.
• We have a reach to every smaller village of 500-10k population at rural areas & to1lac population at urban areas of South Indian States (AP,TS,TN,KA & Kerala)
• Worked for Song & Drama Division in I&PR Departments for the states of AndhraPradesh, Karnataka and Telangana
• Excellent knowledge and domain expertise in taking up IEC programs at grass rootlevel even in remote areas and corners of the state
WE OFFER YOUConsumer insights
and strategydevelopment
strategic planning andconsultancy
logo, brand identity,& packaging solutions
Communication packageAV/Film, POS, Outdoor
on-groundconsumeractivationprograms
Wholesale andretail levelactivation
Large scaleexecutions in rural
& urbangeographies
OUR PROCESS
Brandkey/essence
Cultural &businesscontext
ConsumerDecisionmaking +
experientialworld
ActivationPlatform
(physical +emotional
space)
Execution &Monitoring
Activities we do• House to House activities
• Mandi Activities
• School & College activities
• Mohalla (Street) activities
• Float activity
• Inshop Activities
• Launch events
• Dealer meets
• Static Branding- Wall Painting- Mini Hoardings 10’ x 10’- Arch Gates- Auto Branding- Signages- Dealer Boards- Glowsign Boards- Arch Gates
• Street Play Artists
• Burra Katha Artists
• Lookalike Artists
• Magicians & Comedians
• Mic Comperes
• Dance Performers
• Licenses and Permissions
• Venue Management
• Custom designed Exhibition stalls
• Crowd Management
• Logistics
Services we offer
TASK
Secondary sales abysmally low Devise a program which will help in liquidation of stock Increase brand awareness
• No of towns Activated - 56• Total HH’s Contacted - 45,000• Redemption - 48%• Total Sachets collected - 4,32,000
Results
FLIPCHART STORY
Comparative Demo –How is Chik better than
blue shampoo ?
Choti Making Competition
BCT 2 – (FIND CHIK HAIR)
BCT 3 – (FIND THE ITEMS OF RE.1/-)
WRAPPERS REDEMPTION & SACHETSSAMPLING
Indoor air pollution, or IAP, is a silent killer that claims a life every 20 seconds
It causes around 35% of the deaths in South East Asia
Shell Foundation, the corporate foundation of the energy giant Shell, has been tacklingIAP since 2002.
Its Breathing Space Programme aims to achieve a long-term, verifiable reduction in IAPby providing viable methods for tackling the same.
Objective Raise significant awareness about IAP, its causes and its threats amongst rural
families- specifically women and their husbands.
To make this unknown threat known to rural mothers and help them make informedchoices to avoid this deadly threat
Induce willingness to actively seek solutions which are culturally and economicallyviable to reduce the threat
Brief
AS WINDOWS WERE OUR CHANNELS OF CHOICE AND WINDOWGOSSIPS THE BEST WAYS TO INDUCE CONVERSATIONS & SPREADTHE NEWS- WE CREATED THIS CHARACTER
“KhidkiAmma”- the village gossip
ACTIVITY SNAPSHOTS – SCHOOL & MOHALLA CONTACT
IAP Van Permission from Principal Fliphart Story - IAP
Flip Chart Story Street Play Felicitating winners
OBJECTIVE & COVERAGE
Conducted Swachh Bharat Mission – Kalajatha programmesacross Karnataka
Creating awareness to build and use your own toilets withthe medium of infotainment,that’s with artists skit play
Covered 1000 villages in Karnataka
OBJECTIVE & COVERAGE
Conducted Castrol – “Umar Ka Aaina” exclusivelyfor Tractor owners at Villages and Retail Outlets
Conducted this activity across AP & TS Creating awareness and capturing data in a app
created for Tractor Owners Covered 28 Mandals & 336 Villages to meet Tractor
owners Captured over 20000 data of tractor owners in a
app
BRIEF Low share gap between Close-Up and CDC CDC Rs. 5 pack has been gaining share and helping drive
growth Run an activation program across rural AP to
Gain share from Close-up Rs 5 & Rs10 packs by leveraging on CDC Rs 5pack
• To reinforce the brand benefits of CDC and drive awarenessfor the Rs 5 price point
• Switch consumers loyalties from CU to CDC• To communicate brand value, protection to an emotional
audience
Objective
THE TRIGGER
MAGADHEERA
A protector Upholds and looks after the needs of the family Apparently, the movie Magadheera is also the
biggest blockbuster in Telugu Cinema history Andhraites, despite their high literacy levels, do
display an extreme emotional bond to the extentof being labeled fanatics
ACTIVITY SNAPSHOTS
CDC MagdheraBanoRath School Contact
DB Meter - BCT Ball Cylinder Game Lucky Draw winner
Street Play
Top line summary
Total contacts 47944
Total sales 19349
No of CDC user 25468
No of Non CDC User 22476
Total school students contact 29576Total Retail outlet
merchandised 2118
OBJECTIVE & COVERAGE
Conducted Intex Mobile Phones Cluster Activity Conducted cluster activity in all the districts of AP & TS Creating awareness and capturing data of potential
walkins at the retail outlets There was rapid increase of sales of Intex Smart Phones
across all the districts
•Mcdowells no1,Royal challenge,Antiquityand etc on & offpremise activities across AP.
• DSP black – OYE MASTI NITES across North-East India
• Castrol Activ 4t re-launch event heldacross South India
CONTACT US
Verve Events & PromotionsH.No – 11-9-321,Flat 408,Sunrise Apartments,Lakshmi Nagar ColonyKothapet, Hyderabad – 500035verveeventsandpromotions@gmail.com
Arvind Kumar LingampallyMob - 9014112750Email – arvinlingampally@gmail.com,
arvind.kumar@verveveents.co.in
K SatishMob - 9949198035Email – satish.kalli9@gmaill.com,
satish.kalli@verveevents.co.in