Post on 07-Jun-2020
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August, 2018
Verity Targeted B2B Programmatic
Display Advertising With Results
VERITY TARGET MARKETING PRESENTS
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Company Profile
Verity Target Marketing is a boutique marketing firm specializing in hyper-targeted
digital marketing for B2B and B2C clients. Verity is very successful and active in
several verticals including cloud services, automotive, moving and storage, political
campaigns, real estate, and golf.
Our targeted IP digital marketing technology is unique and disruptive and has been
used by thousands of clients over the last five years.
Our management team consists of serial entrepreneurs with a diverse background
in many industries including digital marketing and technology and location
services.
About Us
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Why are we different?
Uber Technology. Superior Results.
• The mapping of offline data to individual digital identifiers has
allowed us to create a comprehensive database containing detailed
demographic and firmographic information for your targeting
filters.
• We analyze over 50 billion online data points every day including
ad serving data, geolocation data, mobile signals and more.
• Our data is updated in real time to ensure that you have the most
accurate data to better inform your targeting, generate the best
results and minimize wasted spend.
• Our technology maps over 20 million business locations to IP
addresses.
50 Billion
A N A LY Z E D D ATA P O I N T S P E R D AY
20 million
M A P P E D B U S I N E S S T O I P L O C AT I O N S
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Our Process
Dataset Location Audience
1. Verity begins with the massive Dun & Bradstreet dataset of quality assured offline data. Our technology maps this offline data to online
digital identifiers such as IP addresses, device ID’s, mobile signals, location coordinates and more.
2. Next, we refine that vast population to those who come from your specific requirements: IP address, company, domain, and more.
3. Finally, we further identify your target audience to reach your most valuable end user by title, decision maker, behavior and more.
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Dun & Bradstreet
We have partnered with Dun & Bradstreet to provide B2B marketers with the most
powerful targeting and measurement solutions in the industry . D&B’s offline data is
second to none and highly accurate and trustworthy. Combined with our state of the art
technology, this is an invaluable opportunity for B2B marketers to maximize their ROI.
Our Offline Data Source
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D&B Data In Their Own Words
• The DUNSRIGHT quality assurance process ensures accuracy of over 240
million business profiles 2,000 automated checks and 5 million updates daily.
• D&B global data is collected from over 30,000 sources including:
• Government registries
• Newspaper/Publications
• Social media data
• Financial filings
• Courts and legal filings
• We produce a single picture of each business and verify 60 million contacts
with email, social media and 1 million phone calls every month.
• We identify total risk or opportunity across related businesses.
• We supply the DUNS number as a unique identifier for each business.
• We use 1 billion bank and trade experiences and 178 million public records to
score past and potential future performance.
• We are trusted by nearly 90% of the Fortune 500.
240 Million
B U S I N E S S P R O F I L E S P E R D AY
90%
T R U S T O F F O R T U N E 5 0 0 C O M PA N I E S
• Payment experiences
• Shipment data
• Government control data
• Merchant data
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Where the Cookie Crumbles
• Information from third party cookie data is not reliable!
• According to the US Bureau of Labor Statistics, there are 195,722 dentists in the
US but third party cookie data says there are 5.95. million.
• According to the US Census Bureau, there are 83.1 million millennials in the US
but third party cookie data says there are 186.4 million.
• Log into www.bluekai.com/registry from your favorite device and see what
third party data says about you. You will be surprised!
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Sample Business Targeting Filters
• City
• Country
• State
• Zip Code
• MSA
• Radius
Geography
• Industry
• # of Employees
• Annual sales
• Years in business
• Business type
• NAICS Codes
• ISP
• Data speed
• Wireless provider
Firmographics
• Title level
• Decision maker
• Seniority
• Title History
• Location
• Employment
history
Contact
• Bio
• Interests
• Skills
• Honors/Awards
• Organizations
• Languages
Social
Our CPM includes unlimited targeting filters.
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Verity Targeted
B2B Products
Targeted DisplayAdvertising
Targeted NativeAdvertising
Account Based Marketing
Targeted Video
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Reporting Metrics• Our engagement metrics provide visibility into your targeted audience beyond the
click so that you can achieve confirmation of organic site traffic following your impactful advertising campaign.
• Our post campaign reporting brings your efforts fill circle with insight into the quality and volume of the targeted audience that we have engaged together.
• Reporting Metrics• Number of impressions• Number of clicks• Identification of companies that clicked on your ads*• Number of times each company clicked on your ads*
* A tracking pixel must be placed on your landing page to receive this report.
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General Information
• The vast majority of all ads are served through Appnexus, our primary
DSP.
• Banner Ads are served on any of approximately 1 million websites that
excludes approximately 6500 vice sites that are blacklisted from our
ads.
• Native Ads are served on over 4,000 featured publisher sites and apps.
• CPM rates are based on product type, volume and term.
1 Million
W E B S I T E S W I T H B A N N E R A D S
4K
P U B L I S H E R S I T E S W I T H N AT I V E A D S
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We appreciate your interest and look forward to working together!
Scott Goodwin
CEO
scott@veri tytargetmarketing.com
941.257.4212