1

August, 2018

Verity Targeted B2B Programmatic

Display Advertising With Results

VERITY TARGET MARKETING PRESENTS

2

Company Profile

Verity Target Marketing is a boutique marketing firm specializing in hyper-targeted

digital marketing for B2B and B2C clients. Verity is very successful and active in

several verticals including cloud services, automotive, moving and storage, political

campaigns, real estate, and golf.

Our targeted IP digital marketing technology is unique and disruptive and has been

used by thousands of clients over the last five years.

Our management team consists of serial entrepreneurs with a diverse background

in many industries including digital marketing and technology and location

services.

About Us

3

Why are we different?

Uber Technology. Superior Results.

• The mapping of offline data to individual digital identifiers has

allowed us to create a comprehensive database containing detailed

demographic and firmographic information for your targeting

filters.

• We analyze over 50 billion online data points every day including

ad serving data, geolocation data, mobile signals and more.

• Our data is updated in real time to ensure that you have the most

accurate data to better inform your targeting, generate the best

results and minimize wasted spend.

• Our technology maps over 20 million business locations to IP

addresses.

50 Billion

A N A LY Z E D D ATA P O I N T S P E R D AY

20 million

M A P P E D B U S I N E S S T O I P L O C AT I O N S

4

Our Process

Dataset Location Audience

1. Verity begins with the massive Dun & Bradstreet dataset of quality assured offline data. Our technology maps this offline data to online

digital identifiers such as IP addresses, device ID’s, mobile signals, location coordinates and more.

2. Next, we refine that vast population to those who come from your specific requirements: IP address, company, domain, and more.

3. Finally, we further identify your target audience to reach your most valuable end user by title, decision maker, behavior and more.

5

Dun & Bradstreet

We have partnered with Dun & Bradstreet to provide B2B marketers with the most

powerful targeting and measurement solutions in the industry . D&B’s offline data is

second to none and highly accurate and trustworthy. Combined with our state of the art

technology, this is an invaluable opportunity for B2B marketers to maximize their ROI.

Our Offline Data Source

6

D&B Data In Their Own Words

• The DUNSRIGHT quality assurance process ensures accuracy of over 240

million business profiles 2,000 automated checks and 5 million updates daily.

• D&B global data is collected from over 30,000 sources including:

• Government registries

• Newspaper/Publications

• Social media data

• Financial filings

• Courts and legal filings

• We produce a single picture of each business and verify 60 million contacts

with email, social media and 1 million phone calls every month.

• We identify total risk or opportunity across related businesses.

• We supply the DUNS number as a unique identifier for each business.

• We use 1 billion bank and trade experiences and 178 million public records to

score past and potential future performance.

• We are trusted by nearly 90% of the Fortune 500.

240 Million

B U S I N E S S P R O F I L E S P E R D AY

90%

T R U S T O F F O R T U N E 5 0 0 C O M PA N I E S

• Payment experiences

• Shipment data

• Government control data

• Merchant data

7

Where the Cookie Crumbles

• Information from third party cookie data is not reliable!

• According to the US Bureau of Labor Statistics, there are 195,722 dentists in the

US but third party cookie data says there are 5.95. million.

• According to the US Census Bureau, there are 83.1 million millennials in the US

but third party cookie data says there are 186.4 million.

• Log into www.bluekai.com/registry from your favorite device and see what

third party data says about you. You will be surprised!

8

Sample Business Targeting Filters

• City

• Country

• State

• Zip Code

• MSA

• Radius

Geography

• Industry

• # of Employees

• Annual sales

• Years in business

• Business type

• NAICS Codes

• ISP

• Data speed

• Wireless provider

Firmographics

• Title level

• Decision maker

• Seniority

• Title History

• Location

• Employment

history

Contact

• Bio

• Interests

• Skills

• Honors/Awards

• Organizations

• Languages

Social

Our CPM includes unlimited targeting filters.

9

Verity Targeted

B2B Products

Targeted DisplayAdvertising

Targeted NativeAdvertising

Account Based Marketing

Targeted Video

10

Reporting Metrics• Our engagement metrics provide visibility into your targeted audience beyond the

click so that you can achieve confirmation of organic site traffic following your impactful advertising campaign.

• Our post campaign reporting brings your efforts fill circle with insight into the quality and volume of the targeted audience that we have engaged together.

• Reporting Metrics• Number of impressions• Number of clicks• Identification of companies that clicked on your ads*• Number of times each company clicked on your ads*

* A tracking pixel must be placed on your landing page to receive this report.

11

General Information

• The vast majority of all ads are served through Appnexus, our primary

DSP.

• Banner Ads are served on any of approximately 1 million websites that

excludes approximately 6500 vice sites that are blacklisted from our

ads.

• Native Ads are served on over 4,000 featured publisher sites and apps.

• CPM rates are based on product type, volume and term.

1 Million

W E B S I T E S W I T H B A N N E R A D S

4K

P U B L I S H E R S I T E S W I T H N AT I V E A D S

12

We appreciate your interest and look forward to working together!

Scott Goodwin

CEO

scott@veri tytargetmarketing.com

941.257.4212