Various forms of

Outdoor Advertising MediasIn Dubai

INTRODUCTION

● Outdoor advertising is one of the oldest and most prominent ways for several brands to market their product and services in Dubai.

● This helps to impact the audience consistently on a large scale.

● There are different types of out of home media options available in Dubai.

● Technological advancements have produced many effective techniques to create good outdoor media advertisements.

Various out of home media advertising methods are listed below:

● Bridge Banners

● Unipoles

● Lamp posts

● Roof Top

● Digital Billboards

Bridge Banners

● This type of advertising covers the bridges over the roads where experience high traffic.

● This is important to improve awareness

Unipoles Advertisements

● These are large billboards placed on high poles on the sides of the road.

● Provides long distance visibility

● Highly effective method of advertising

● Provide view from both sides of the road

Lamp posts Advertisements

● One important and attractive method to advertise the products or brands

● Affordable and cost effective method of advertising

● Capable of delivering amazing feedback.

Roof Top Advertisements

● These type of advertisements are mounted on the top of the buildings.

● Delivers mass reach in populated areas.

● Boosts the brand recognition

Digital Billboards

● One of the most popular forms of advertising

● Main benefits includes high visibility, easy to update, cost effective etc.

● It can display multiple messages and is a space for creativity.

Conclusion

● Reduced cost and high impact are the two factors which decides the out of home media advertising methods.

● Strategic location and display are also other two parameters which affects the outdoor media advertising methods.