various forms of outdoor advertising medias in dubai
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Transcript of various forms of outdoor advertising medias in dubai
Various forms of
Outdoor Advertising MediasIn Dubai
INTRODUCTION
● Outdoor advertising is one of the oldest and most prominent ways for several brands to market their product and services in Dubai.
● This helps to impact the audience consistently on a large scale.
● There are different types of out of home media options available in Dubai.
● Technological advancements have produced many effective techniques to create good outdoor media advertisements.
Various out of home media advertising methods are listed below:
● Bridge Banners
● Unipoles
● Lamp posts
● Roof Top
● Digital Billboards
Bridge Banners
● This type of advertising covers the bridges over the roads where experience high traffic.
● This is important to improve awareness
Unipoles Advertisements
● These are large billboards placed on high poles on the sides of the road.
● Provides long distance visibility
● Highly effective method of advertising
● Provide view from both sides of the road
Lamp posts Advertisements
● One important and attractive method to advertise the products or brands
● Affordable and cost effective method of advertising
● Capable of delivering amazing feedback.
Roof Top Advertisements
● These type of advertisements are mounted on the top of the buildings.
● Delivers mass reach in populated areas.
● Boosts the brand recognition
Digital Billboards
● One of the most popular forms of advertising
● Main benefits includes high visibility, easy to update, cost effective etc.
● It can display multiple messages and is a space for creativity.
Conclusion
● Reduced cost and high impact are the two factors which decides the out of home media advertising methods.
● Strategic location and display are also other two parameters which affects the outdoor media advertising methods.