Post on 02-Jan-2016
description
Vancouver DMA Annual Viewing Trends
Adults 18-34, Total TV, By Daypart
Average Minute Audience (000)Average Weekly Reach (%)
Average Weekly Hours Viewed (Per Cap)
Source: BBM Canada - Sept. to Aug.
Average Minute Audience
Vancouver DMA, Adults 18-34, By Daypart
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, AMA (000), Total TVAll Day Mo-Su 2a-2a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
22
44
66
88
110
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, AMA (000), Total TVMorning Mo-Su 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
8
16
24
32
40
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, AMA (000), Total TVDaytime Mo-Su 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
20
40
60
80
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, AMA (000), Total TVFringe Mo-Su 4-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
50
100
150
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, AMA (000), Total TVNews Hour Mo-Su 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
40
80
120
160
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, AMA (000), Total TVPrime Time Mo-Su 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
50
100
150
200
250
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, AMA (000), Total TVPrime Time Mo-Su 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
50
100
150
200
250
Total TV
Source: BBM Canada - Sept. to Aug.
Average Weekly Reach
Vancouver DMA, Adults 18-34, By Daypart
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Reach (%), Total TVAll Day Mo-Su 2a-2a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
20
40
60
80
100
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Reach (%), Total TVMorning Mo-Su 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
20
40
60
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Reach (%), Total TVDaytime Mo-Su 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
20
40
60
80
100
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Reach (%), Total TVFringe Mo-Su 4p-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
20
40
60
80
100
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Reach (%), Total TVNews Hour Mo-Su 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
20
40
60
80
100
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
20
40
60
80
100
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
20
40
60
80
100
Total TV
Source: BBM Canada - Sept. to Aug.
Average Weekly Hours Viewed Per Capita
Vancouver DMA, Adults 18-34, By Daypart
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
All Day Mo-Su 2a-2a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
5
10
15
20
25
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Morning Mo-Su 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
0.5
1
1.5
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Daytime Mo-Su 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
1
2
3
4
5
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Fringe Mo-Su 4p-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
0.5
1
1.5
2
2.5
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
News Hour Mo-Su 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
0.5
1
1.5
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Prime Time Mo-Su 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
2
4
6
8
10
Total TV
Source: BBM Canada - Sept. to Aug.
Vancouver DMA Annual Viewing Trends
Adults 18-34, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Prime Time Mo-Su 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
0
2
4
6
8
Total TV
Source: BBM Canada - Sept. to Aug.