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Value-Add MEMS and Sensors for Smart CitiesKaren Lightman, Vice President, MEMS & Sensors Industry Group, SEMI

© 2017 — SEMI, MEMS & Sensors Industry Group. All rights reserved.

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Today’s Topics

• Introduction of MEMS & Sensors Industry Group, a SEMI Strategic

Association Partner

• Trends in MEMS & Sensors for Smart Cities

• Smart City Case Study – Smart Parking

• Challenges/Opportunities

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Introduction of MEMS & Sensors Industry Group,

a SEMI Strategic Association Partner

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SEMI and the Electronics Supply Chain

Substrates

Materials

Components

Subassemblies

Equipment ApplicationsSystem IntegrationDevice Manufacturing

Packaging

Test

IP

Design

Fabless

SEMI global platforms, SIGs, committees, conferences, and

expositions gather the extended electronics manufacturing

supply chain for comprehension, synchronization, and action.

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• Established in 2001, MSIG is the trade

association advancing MEMS and sensors

across global markets

• Integrated operations with SEMI in 2017

• Connects and champions the MEMS and

sensors supply chain in established and

emerging markets

• Enables the commercialization of MEMS

and sensors — helping overcome

technology and manufacturing hurdles

• Nearly 200 member companies and

partners

END USERS/

INTEGRATORS

DESIGNERSDEVICE

PRODUCERS

FOUNDRIESMATERIALS & EQUIPMENT

SUPPLIERS

About MEMS & Sensors Industry Group (MSIG)A SEMI Strategic Association Partner

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Silicon Microgravity

2 The Point Advisors

A Sampling of Our Members

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Dave Kirsch (Chair)

EV Group

John Chong, PhD (Vice Chair)

Kionix

Kevin Crofton

SPTS Technologies

Evgeni Gousev, PhD

Qualcomm Technologies, Inc.

Becky Oh

PNI Sensor Corporation

Yoshio Sekiguchi

OMRON

Jason Weigold, PhD

MEMStaff

Charles Yang

SITRI

Harvey C. Nathanson, PhD

(Emeritus)

Jeff Hilbert

2 The Point Advisors

Jim Knutti, PhD

Acuity, Inc.

Karen Lightman

MSIG, SEMI

Dave Monk, PhD

NXP Semiconductors

2017 MSIG Global Governing Council

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MSIG’s Mission

• MSIG continues its original mission:

• Demonstrate reliability, robustness and affordability of MEMS

• Provide a forum for members to collaborate and innovate

• Champion MEMS and sensor technology

• Foster discussion of industry challenges

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SEMI | MSIG Connects for Member Growth and Prosperity

Communities Collaboration Collective Action

Standards Interoperability, specifications, safety

Market Intelligence Manufacturing data, forecasts, insight

Advocacy Issues, public policy, collective action

Communities Market segments, special interests

Programs Technology, business, issues

Expositions Business development, market access

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SEMI | MSIG Annual Events

• JANUARY 9-12, 2018 •

LAS VEGAS, NV

MARCH 16, 2017 • SHANGHAI CHINA

MAY 10-11, 2017 • STANFORD UNIVERSITY

JUNE 27-29, 2017 • SAN JOSE, CA

• SEPTEMBER 20-22, 2017 •

GRENOBLE FRANCE

NOVEMBER 1-2, 2017 • NAPA, CA

SEP 13, 2017 • TAIPEI TAIWAN

JULY 10-13, 2017 • SAN FRANCISCO, CA

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Trends in MEMS & Sensors for Smart Cities

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2015–2021 MEMS & Sensor Markets (by Application)

©2016 | www.yole.fr | Status of the MEMS Industry 2016

Consumer (including wearables) is

more than 60% of market

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Internet of Things – High Growth Momentum

Connected Car

Fleet Management

Health Care

Asset Management

Smart Cities

Wearables

Connected Home

Retail

Drones

Verticals

30MConnected

devices3Q – 2016

source:

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Trends in MEMS & Sensors for Smart Cities

• Technology

– Enabling connections for IoT thru

end-to-end solutions

– Emergence of new materials, new

processes

• Business Models

– Providing full systems (software,

hardware, analytics)

– Collaborate: Co-design, co-create, innovate

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Smart Cities – Global Overview

• Many Smart City Projects around the world use an integrated Information and

Communications Technology (ICT) system to improve efficiency, manage

complexity and/or enhance citizen quality of life, leading to long-term improvement

in city operations

• In 2016, Smart Cities connected 1.6 B “things” to the Internet

– that number will climb to 9.7B in 2020! (Gartner)

• Where is the technology push and where is market pull?

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Global Shipments of Internet-connected Devices used in Smart Cities

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

De

vic

e s

hip

me

nts

(th

ou

sa

nd

s)

Healthcare

Safety and Security

Physical Infrastructure

Energy and Resource Efficiency

Mobility and Transport

source: @2016

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Smart City Projects

Smart City Projects Fit into Six Verticals:

Mobility & Transport

• Smart Ticketing

• Smart Parking• Intelligent Transport Systems

Energy & Resource

Efficiency

• Smart grid

• Smart utility infrastructure

Governance

• Mobile reporting apps

• Consolidated services

platforms

(Aging) Physical

Infrastructure

• Environmental sensors

• Smart street lighting

• Smart buildings

• Waste management

Healthcare

• Telehealth

• Aging in place

• Remote patient monitoring

Safety & Security

• Integrated video

surveillance

• Predictive analytics

source: @2016

Today’s Case Study

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Smart City Case Study – Smart Parking

PNI Sensor – Smart Parking Sensor

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Smart parking sensor solving mission-critical aspects of

parking management: accurate, real-time vehicle detection

and location of available parking spaces

• Includes PNI’s high-performance geomagnetic sensor and

vehicle detection algorithms detecting presence or

absence of car in parking space

• Sensors and algorithms finely tuned for ultra-low power

consumption and always-on, providing continuous

vehicle detection without missing a parking event

• Algorithms reliably filter out interference or urban noise,

reducing false readings

TM

PNI’s PlacePod Smart Parking Sensor

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PNI’s PlacePod Smart Parking Sensor

• Parking sensor allows authority to know when/where spot utilized

• IoT-enabled with complete Low Power Wide Area Network (LoRaWAN) compatibility via built-in LoRa radio for communication with LoRa gateway

• Easy installation incorporating Bluetooth for easy wireless setup, calibration, and updates via mobile or desktop app

In-ground

Surface-mount

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PlacePod: Built-In Accuracy

• PNI’s RM3100 sensor based on a Magneto-Inductive technology where sensor changes inductances with changing magnetic fields

• RM3100 is “highest-performance magnetic sensor in its class”:

– > 30x more sensitive

– Low power

– Stable over temperature

– No hysteresis

– No bias change

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Smart Parking Sensor

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PlacePod Installation

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Real-time Parking Data

• Real-time spaces available

• Average daily occupancy

• Sensor events per space

• Turnover heat map

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Smart Parking – Data Analytics

Why Parking Matters:

By 2050, more than 70% of the world’s population will live in Smart Cities.

The Smart Cities market will represent more than 20B Euros by 2020.

http://www.urbiotica.com/en/about-us/

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Various Potential Revenue Opportunities

• Installation fees and service – get parts in the ground

• Maintenance service

• Mobile payment

• Parking enforcement App

• Dynamic pricing

• Security subscription

• Vendor voucher service (Airbnb of Parking)

• Parking space reservations with directions to a reserved space

• …(insert your idea here)

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Smart Parking Critical Success Factors

• Use core competencies to develop a

complete system from sensor to cloud

• Utilize emerging technology to enhance

connectivity to external applications

• Partner within larger IoT ecosystem to

accelerate development and growth

opportunities

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Challenges and Opportunities

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IoT Security is a Layered Approach

1. Device Layer 2. Network Layer 3. Data / Applications

Mobile IoT, office/fixed Securing connections Securing workloads/

applications

4. Threat Management

Detection and response

source:

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Biggest Challenges/Opportunities Affecting MEMS & Sensors

Standards at the

Back- and front-end

Power Creation and Management

Declining Average Selling Price

Integration with

System Level

Solutions

Security –Sensor Node Level

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Conclusion

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For MEMS & Sensors to Keep their Value you must:

• Address the challenges of power, security and standards

• Think outside the chip – create systems beyond hardware to include

sensor fusion, artificial intelligence (to create and keep value)

• Create six senses - start with the use-case in mind; it’s technology

push and market pull

• Partner, collaborate and co-create with the MEMS and sensors

supply chain (up and down-stream) – SEMI/MSIG can help!

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Value-Add MEMS and Sensors will help build Smart

Cities and a Smarter Planet

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Thank you!

Karen Lightman, Vice President, SEMI | MSIG

klightman@semi.org

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