© 2011 MediaMind Technologies Inc. | All rights reserved

Ami Rotter | User Experience Design Manager

Being John Malkovich:

Getting inside the user’s head

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Advertisers

MediaMind: Addressing Digital Advertising Challenges

ConsumersAgencies MediaMind Publishers

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The Process

Envisioning

•MRD

•Use Cases

•Personas

•Competitive Analysis

Planning

•Prototype

•Usability Testing

•Mockups

Development

•Small Adjustments

•Provide Graphics

Stabilization (Alpha)

•Usability Testing

•UI Updates

Deployment (Beta)

•Gather Feedbacks

•UI Updates

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Competition

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Filling Forms

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Filling Forms

▸ Watch users

▸ Use it yourself

Look for:

Misconceptions, Mistakes

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Good design is like the air conditioning in the room.

If it’s working well, maintaining the right climate,

nobody even notices it. You only pay attention to it when

it’s not working.”

By Jared Spool

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Getting the User’s Attention

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Getting the User’s Attention

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Getting the User’s Attention

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Working with

Data

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Before:

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After:

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Confusion and clutter are failures of design,

not attribution of information

Edward TufteEnvisioning Information

Beautiful Evidence

The Visual Display of Quantitative Information

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Breaking the Convention

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Convention

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Unconventional

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When should we break the convention?

When the change is significantly better that its value negates the added learning curve

and strangeness.

Bill Higgins, IBM

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• Paul M. Fitts (1912-1965)

• The time to acquire a target is a function of the distance to and size of the target.

• Former Lieutenant Colonel in the US Air Force.

• MT = a + b log2(2A/W)

Fitts' Law

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Fitts' Law

Before:

After:

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Tab Titles Dilemma

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Descriptive:

Broad:

Tab Titles Dilemma

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Don’t argue about it- Test it!

Bruce "Tog" Tognazzini

Apple’s first Interaction Designer:1978 to 1992

Founder, Apple Human Interface Group

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Tab Titles Dilemma

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Sometimes More is Less

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Sometimes More is Less

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Sometimes More is Less

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Help I need somebody

Providing User Assistance

Photo by: Rick Dolishny

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Providing User Assistance

After:

Before:

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Before:

Providing User Assistance

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After:

Before:

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After:

Before:

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If I can’t picture it

I can’t understand it

Albert Einstein

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Communicating the Technology

#Fail

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Communicating the Technology

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Happy Users

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The Team

Solution Specialist:

Liri Raviv

Limor Nadav-Greenberg

Rinat Sherzer

Shelley Hen

Yael Tirosh

Michal Sela

Program Managers:

Oren Regev

Itzik Mitzmacher

Yonatan Ginat

Esti Cohen

© 2011 MediaMind Technologies Inc. | All rights reserved© 2011 MediaMind Technologies Inc. | All rights reserved

We’re Hiring !

UX Designer

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Thank You!

@amirotter

Questions?

(and thanks to the UXI Team & Barak)