Post on 25-May-2020
User Experience
Agenda1. Real life examples 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping
The objective for this session is to give you an overview over what user experience is and what value it brings to a business. It should serve you as a basis, so you can look into it deeper and even start using some activities for your own work.
Don’t look at user needs
Make operation as difficult as possible
Blame the user
User experience design looks in particular at the human experience element of product and service design.
The better a person will feel these needs met, the better the experience will be with a product or service.
Beliefs Perceptions
Behaviours
Preferences
ResponsesEmotions
What’s UX made up of?
Best user experience design is invisible.
World’s best design award 2013 goes to GOV.UK
Beating the Shard and the 2012 Olympic Couldron
User experience draws on the disciplines of
- cognitive psychology & social psychology
- ergonomics, human factors and HCI
- industrial and graphical design
- information architecture and library sciences
- interaction design and usability
“User experience encompasses all aspects of a person’s interaction with a company and its products and services”
The term user experience was coined by Don Norman, a cognitive scientist and usability engineer
7 stages of action
The fundamentals
Goals of UXUser experience has its goals in improving effectiveness, efficiency, satisfaction and desirability of products and services.
UX honeycombby Peter Morville, 2004(!)
Design happens consciously and unconsciously all the time. Successful design in large scale requires repeatable processes that achieve the best possible outcome and minimise risk of failure.
Design Thinking
PrototypeDefine
Empathise TestIdeate
The user experience discipline takes a facilitating role in the design process whereas the design should be a co-production between the various stakeholders in the business.
User experience isn’t something that one person can create or design. UX is collaborative design and is created by many stakeholders in a company:
Product and service designMarketingDevelopmentDeliveryCustomer service…
How is UX designed?
Main activities within UX
Storyboards
Prototypes Specifications
System maps
Wireframes Design patterns
Story Map / Mental model
Personas
Scenarios
Content inventories
Process flows
Qualitative research Quantitative research
Mental Model
Lean UX
Collaboration and communication.
Its all about shared understanding
User story mapping
Shared understanding, based on user needs
Task sticky notes
Task user story mapping
Questions
?
Thank you :)