Post on 12-Jan-2016
Use social media to build your brandPersonal branding is the process by which individuals differentiate themselves and stand out from a crowd by identifying and articulating their unique value, whether professional or personal, and then leveraging it across platforms with a consistent message and image.
What recruiters are looking for(Percent of 2012 employers who responded)
Red flags:• References to doing illegal drugs = 78%• Posts/tweets of a sexual nature = 66%• Profanity in posts/tweets = 61%• Spelling/grammar errors in posts/tweets = 54%• Pictures of consumption of alcohol = 47%Green flags:• Memberships in professional organizations = 80%• Volunteering/donations to charity = 66%
Managing Facebook
Global Audience: 963,812,360(as of 2/28/13)
Employers who use FB
Use FB To Check Applicants
Use FB
Often
Plan to
Use
Not Allo
wed05
10152025303540
Of the 37 %: How they used FB
Didn't hire due to FB findings
Learn Qualifications
Find Disqualifications
Present Professionally
0 20 40 60 80
2012 Data
Red FlagsWhen someone
wasn’t hired due to FB, in half of these cases, the person posted a provocative photo or had made reference to drinking or drug use.
Other red flags cited were instances of someone speaking badly about a former employer, lying about their qualifications, or simply not being able to write well.
One study showed FB users are drunk in in 76 percent of their photos.
Bottom Line?
• Monitor your Facebook pictures and posts.• Untag yourself in photos if necessary.• Monitor your Facebook profile.• Put settings on private.• Don’t friend just anyone.• Monitor what your friends post.• Don’t include foul language/unprofessional
behavior.• Monitor your wall.
As of January 2013 …
California and Illinois are the only two states that have laws that make it illegal for bosses to request social networking passwords or non-public online account information from their employees or job applicants.
Monitoring Twitter
By the year 2015:
60 percent of em-ployers
will monitor employ-ees’ Twitter accounts
How to write a great Twesume
Tips for writing Twesumes
• Start with the basics.• Show that you can write. • Always consider your audience.• Don’t distract from the goal.• “Make your Twitter bio blue.”• Have some place else for them to go.• Keep it updated. • Use a professional photo.
Keep your Tweets professional
• Use complete sentences.• Use Associated Press style.• Take time with your Tweets. Edit.• No foul language, pictures, video.• Monitor Tweets of people you follow.• Target employers and professionals to follow.• Take part in Twitter chats.
YouTube Channels
Using YouTube
• Complete your profile thoroughly • Use your profile to brand yourself• Use your Channel to post sample videos• Post your resume with a tool such as
VisualCV.com• Establish your expertise by posting two to
three videos per week• Be creative (Hire Me, Video Resume, And This)
Using Pinterest
• Same suggestions regarding your profile.• If you’re a visual communicator Pinterest can
showcase you’re work and show you’re current• Use captions with all images• Broaden your images by adding links to other
work (blogs, Facebook, etc.)• Add supplemental board to tell a story• Keep up to date; don’t let posts get stale