Using Your Website as a Lead Generation Tool

Post on 16-Apr-2017

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Transcript of Using Your Website as a Lead Generation Tool

USING YOUR WEBSITE ASA LEAD GENERATION

TOOL

You know your website visitors are important….

But do you know just how important they are?

Your website receives 120+ visits for every real prospect that

calls or emails you

Right now less than 1% of website users will identify themselves via email

or a phone call

In a recent Community Systems poll, 45% of economic developers

mentioned that converting casual browsers into real leads was the

most important outcome that their website could create

So, how do you harness these anonymous website visitors into real prospects?

Integrating lead identification tools can reveal specific information about

your anonymous web visitors and help you turn them into real prospects for

your community.