Post on 25-Dec-2015
Using Web 2.0 tools and Social Media for Business Networking
eHamerAssociatesLtdCareer and Performance Consultants
Re-cap of the basics of job hunting◦ Tried and true job hunting methods
What is Web 2.0? How is it different? Internet-assisted Networking
◦ Automating repetitive tasks◦ Reducing user effort◦ Improving user experience
Web 2.0 productivity tools
Social media: benefits and cautions
Knowledge of self is key
Be discriminating; don’t shoot at everything that moves
Don’t ‘settle’ for what you think you can get
Articulate soft skills and work achievements
60 – 70% of jobs are found through networking, or career marketing
Only 15 – 20% are the result of job ads
Recruiters serve their client – not you
Manage your time; focus on relationships
It’s not who YOU know, it’s who THEY know
Goal #1 – Expand your network meet with real people, face2face is best; phone is OK
Goal #2 – Probe for challenges, reveal needs
Goal #3 – Share ideas and expertise: establish credibility
1st tier network – huge overlap in contacts
2nd and 3rd tier – decreasing overlap
More, and more diverse contacts, that you don’t already know
More opportunities you’d otherwise never hear about
What you want to do,
How you aim to do it,
Where you want to do it, and:
How the employer will benefit
Tools for next generation Internet
Publish and subscribe technology Virtual collaboration technology File sharing technology Mash-ups – aggregation Smart online forms (AJAX)
Personalized information, delivered
Business clubs, job clubs, events◦ People you know – linking to new contacts◦ Mostly local, occasionally regional◦ Mostly peers
New phenomenon of social networking
◦ People you know – linking to new contacts◦ Local + regional / national / global◦ Peers + influencers and deciders
www.linkedin.com see: www.plaxo.com see: www.spock.com see:
Join groups
Subscribe to email lists and e-newsletters thru:◦ Professional association◦ Prolific bloggers in your field of interest◦ Company or University Alumni groups
What is it, and how can you use it?◦ Journal◦ Syndicated column◦ Web presentation◦ Serialized portfolio
Share with the world:◦ Your everyday experience (of job hunting)◦ Things you notice and have opinions about
(related to your expertise)◦ Raise awareness – increase your internet presence
Goal #1 – Expand your network Use professional networking sites
meet with real people, face2face is best; phone is OK
Goal #2 – Probe for challenges, reveal needsdo research, ask questions, show
interest Goal #3 – Share ideas and expertise:
establish credibilityBlog!
www.blogspot.com◦ Free, easy to set up, customizable look
www.wordpress.com◦ Free, easy to set up, upgrade to premium features
such as Webhosting, site translation, custom designs, allows
XML export of all content, add gadgets and widgets … Serious? Then get a domain name, buy
wCMS software (Expression Engine), build a blog-based site, brand it, host it , and away you go!
Blog often (daily or frequently, regularly) Find an authentic voice Link to articles of interest ‘Tag’ your blog posts with meaningful
search terms ‘Claim’ your blog on indexing sites such as
Technorati.com Not all about you – read other blogs and
create thoughtful comments on your blog, with links back to their blog
Job hunting is a more than full-time job: 50 - 60 hours/week
Dedicate at least 40% of your time to interpersonal contacts (networking) (20 - 25 hr/wk)
Remaining time◦ 1 hr/day check in to job sites◦ 1 hr/day check in to ‘10 most desired employers’◦ 2 hrs/day respond to selected postings◦ 1 hr/day updating profiles, inviting new contacts to your
network, setting up face2face meetings
Leaves 10+ hrs/week to blog!
Web developer◦ For instance: Roland Tanglao
blogs on employer’s site-and-
blogs on his own site and runs VanEats Significance:
◦ Showcasing his talents –and- his personality/style◦ Giving of yourself – sharing your expertise in
stories, photos, videos
Scott “The Content Wrangler” Abel◦ Technical writer – who started blogging about
content and managing it better
◦ Within 2 years: 25,000+ subscribers to the blog Developed entirely new career (conference and
event organizer) and established reputation as ‘the go-to guy’ – just by blogging (and doing it well and often)
Open a Google account: iGoogle home page◦ Page to aggregate information (from RSS feeds)
Google Docs & Spreadsheets◦ Web-based text and spreadsheet programs
Jott.com◦ toll-free number, leave msg for yourself◦ reminders sent both voicemail and email
Sandy: “the best EA you’ll never meet”◦ Keeps track of appointments, sends e-reminders
MeetingWizard: takes the pain out of coordinating meeting dates and times
MySpace.com◦ Popular with teens◦ Not appropriate for business/professional use
Facebook.com◦ Reputation for ‘college +’ level users◦ Check out groups: my search for “content
management” CM Pros link and another link
Flickr.com and YouTube.com◦ Not appropriate for business/professional use
(unless you’re a photographer/videographer)
Keep it professional – don’t risk employers finding potentially embarrassing material
If you need web-based mail, open a Gmail account – neutral and not riddled with spam
Add link to your LinkedIn profile to your email signature
Check what comes up when you google your own name – and check often
If you are smart about it, working the Web 2.0 way is ‘time well wasted’ not wasted at all
Understand the power of relationships◦ Connecting with new people is the most reliable
route to a satisfying job – and a rewarding career
◦ Nothing beats face-to-face meetings◦ Know what you want to discuss – and focus on
asking lots of leading questions – then listen the more you tell, the less you sell