Know how. Know now.

Using Twitter to Engage with Your Customers

Jenny ReesUNL Extension Educator

@jenreesources

Know how. Know now.

Objectives:Learn What Twitter is How to build and monitor your

company brandHow Twitter can be used to

engage your customers

Know how. Know now.https://business.twitter.com

Twitter Terminology• Twitter Handle: Your Twitter name which begins

with the @ symbol. Consider as part of your branding strategy. Consider length.

• Tweet: Your message in 140 characters.• Re-Tweet: Sharing the message with one’s

followers.• Followers: People who view what you say-they

don’t need permission unless you change your security settings.

• Tweep: People who tweet.

Direct Messages (email)

Twitter Settings

Compose a new tweet

Know how. Know now.

Direct Messages (email)

Twitter Settings

Compose a new tweet

Hashtags• A way to easily search for keywords, phrases,

monitor brands, etc. on Twitter.• Have a # sign before the word.• Examples include: #beef #food #plant14

#harvest14 #agchat #water• Using hashtags helps spread your message to

more people.• Important to know key words/phrases within the

industry you’re working.

What are Your Goals?

Engage Your Customers• People like to interact

with a person behind the brand.

• Ask customers their thoughts. Use their twitter handles.

• Don’t always be selling something other than yourself.

• Listen to what they’re saying.

Monitoring/Building Your Brand• http://hootsuite.com• http://tweetdeck.com• http://twazzup.com• http://tweetreach.com• http://hashtagifyme.com • Google Analytics• Largest following:

Crowdbooster or SocialBro

Know how. Know now.

 Jenny Reesjrees2@unl.edu

Blog: http://jenreesources.wordpress.comTwitter: http://twitter.com/jenreesources

LinkedIn: http://www.linkedin.com/in/jenreesources

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