Using Social Media To Help Your Clients Realize Home Ownership

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Matt CardwellQuicken Loans

What Is Social Media?

Any Digital content that is public or semi-public and provides the ability to share or comment one-to-many

or many to one.

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Social Media Myths

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Myth 1: Social Media is “New”

AOL IM/Chat Rooms: 19 yearsePinions/Review Sites: 17 years

LinkedIn: 13 yearsFacebook: 12 yearsMySpace: 11 yearsYouTube: 11 yearsTwitter: 10 yearsTumblr: 9 years

Instagram: 6 yearsSnapchat: 5 years

Myth 2: Social Media is “Free”

- Cost of Content Creation- Cost of time curating and posting content- Cost of “Promoting” content

Myth 3: Social Media is “Magic”

- Distributed- Scaleable- Ubiquitous- Real-Time

Myth 4: Social Media Is Viral

The vast majority of social content does not “Go Viral”

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Myth 5: I Need to Be Everywhere to be Relevent

Not really. But you should own your accounts.

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Where are People Going?

Where are People Spending Their Time?

• Facebook: 40 min• Tumblr—34 min• Instagram—21 min• Pinterest—20.8 min• Twitter—17 min• Snapchat—17 min• Ello—13 min• LinkedIn—9.8 min

Where Should I Not Focus?

• Instagram• Tumblr• Snapchat• Vine• Pinterest

Things You Should Do Now

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Own The First Page of Your Google Results

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Think About The Content - Blogging

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• Create Your Own• Share Others• Focus on your audience• Mine Existing Internal Content and Resources

Free or Low Cost Blogging Platforms

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• Wordpress• Wix• Squarespace• Weebly

Listen & Respond

Listening: Social

Respond: Sense of Urgency

Respond: Sense of Urgency

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Media Relations

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An “Oasis” of Customer Service

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What Are The Cons?

• It’s Public – So be smart• It requires some attention• It can be a time-vampire• Consistency is required

Questions?

Matt CardwellDirector of Social Media

Quicken Loansmattcardwell@quickenloans.com