Using Social Media To Help Your Clients Realize Home Ownership · 2016-09-29 · Myth 1: Social...
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Using Social Media To Help Your Clients Realize Home Ownership 1 Matt Cardwell Quicken Loans
Transcript of Using Social Media To Help Your Clients Realize Home Ownership · 2016-09-29 · Myth 1: Social...
Using Social Media To Help Your Clients Realize Home Ownership
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Matt CardwellQuicken Loans
What Is Social Media?
Any Digital content that is public or semi-public and provides the ability to share or comment one-to-many
or many to one.
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Social Media Myths
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Myth 1: Social Media is “New”
AOL IM/Chat Rooms: 19 yearsePinions/Review Sites: 17 years
LinkedIn: 13 yearsFacebook: 12 yearsMySpace: 11 yearsYouTube: 11 yearsTwitter: 10 yearsTumblr: 9 years
Instagram: 6 yearsSnapchat: 5 years
Myth 2: Social Media is “Free”
- Cost of Content Creation- Cost of time curating and posting content- Cost of “Promoting” content
Myth 3: Social Media is “Magic”
- Distributed- Scaleable- Ubiquitous- Real-Time
Myth 4: Social Media Is Viral
The vast majority of social content does not “Go Viral”
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Myth 5: I Need to Be Everywhere to be Relevent
Not really. But you should own your accounts.
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Where are People Going?
Where are People Spending Their Time?
• Facebook: 40 min• Tumblr—34 min• Instagram—21 min• Pinterest—20.8 min• Twitter—17 min• Snapchat—17 min• Ello—13 min• LinkedIn—9.8 min
Where Should I Not Focus?
• Instagram• Tumblr• Snapchat• Vine• Pinterest
Things You Should Do Now
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Own The First Page of Your Google Results
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Think About The Content - Blogging
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• Create Your Own• Share Others• Focus on your audience• Mine Existing Internal Content and Resources
Free or Low Cost Blogging Platforms
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• Wordpress• Wix• Squarespace• Weebly
Listen & Respond
Listening: Social
Respond: Sense of Urgency
Respond: Sense of Urgency
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Media Relations
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An “Oasis” of Customer Service
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What Are The Cons?
• It’s Public – So be smart• It requires some attention• It can be a time-vampire• Consistency is required
