RI Convention, Bangkok, ThailandRI Convention, Bangkok, Thailand

Using Social Media to Focus and Increase

Humanitarian Service9 May 2012

@rotary #ricon12www.facebook.com/rotary

www.rotary.org/socialnetworking

Presentation on www.slideshare.net/Rotary_International

PanelistsPanelists

Simone Carot Collins Rotary Club of Freshwater Bay

District 9455, Australia

Founder of the Rotarians on Social Networks Fellowship (ROSNF)

Melissa WardMelissa Ward• District Governor-elect of

District 7190, located in NY, USA

• Melissa is a thought leader in social media marketing

• Owner of NewWard Development, LLC™ which focuses on social media planning and implementation and training, website development and marketing.

• Favorite Rotary Moment: a baseball game during a mission in Zimbabwe

Nicholas GeorgeNicholas George Hudson Falls Rotary club District 7190 trainer Nick@KineticSymmetry.com +1 518 926 8688 Web links

Facebook.ocm/2NickGeorge Gplus.to/CoachNick LinkedIn.com/SenseiNick Twitter.com/#!/AikidoNick

Moderator Gianni JandoloModerator Gianni Jandolo Past district governor Regional Rotary Foundation

Coordinator, zones 12, 13B, and 19

Rotary Club of San Donato, Milanese

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceService

Share your compelling story, and provide a way for people to

get involved or donate

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceRotary’s newest collaboration tool is Rotary Showcase.

Shows the global reach of Rotary and helps you tell people about projects.

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServicehttp://map.rotary.org/en/project/pages/project_showcase.aspx

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Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceService

Rotary’s social media goals

1)Strengthen the Rotary brand

2)Connect

3)Collaborate and co-create

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServicewww.facebook.com/rotary -- 173,000 likes

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceTwitter.com/rotary – 136,000 followers

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceJoin the convention conversation using hashtag #ricon12

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceLinkedIn – 27,000 members

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceUse images to make an impact

Don’t use giant check photos or ribbon-cutting photos. It says “We don’t do anything interesting or our cause isn’t compelling.”

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServicePinterest shows the story of Rotaryhttp://pinterest.com/rotary/

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServicehttp://pinterest.com/richlalley/great-rotary-projects/

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceService

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceService

Thousands of free professional Rotary images are available on www.rotary.org/rotaryimages.

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceFlickr for photo sharing

Share your convention photos at http://www.flickr.com/groups/riconvention/.

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceUse RI’s free photos on rotary.org

Panelist Nicholas George

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceHave a plan based on…What do you need

Funds? People power/volunteers? Ideas?

Fit community needs Ask on social mediaShare results from your project

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceService

Panelist Melissa Ward

Using Social Media to Focus and Increase Humanitarian

ServiceSocial media goals

Connect with each other Plan events/fundraisers

Plan projects

Groups vs. pages

Connect with non-members Share Rotary story

Events

Donations

Using Social Media to Focus and Increase Humanitarian

Service

Correct

Indexed by Google and public can view

Person profile vs business page

Incorrect

Not searchable

Using Social Media to Focus and Increase Humanitarian

ServiceHow to create a Facebook page

Using Social Media to Focus and Increase Humanitarian

ServiceClub pages

Using Social Media to Focus and Increase Humanitarian

ServiceCreating a circle

Like other club & district pages

Repost info from club pages

Using Social Media to Focus and Increase Humanitarian

ServiceInteracting as a page

Share your “brand” by using Facebook as your page

Using Social Media to Focus and Increase Humanitarian

ServiceInteracting as a page

Note difference in newsfeed

Like/Comment as page

Using Social Media to Focus and Increase Humanitarian

ServiceWhen you change an event listing, all invitees are notified

Use custom apps to accept payment

Using Social Media to Focus and Increase Humanitarian

Service

Causes

•Raise funds

•Create awareness

•Track actions

•Must be a 501c3

•Share “wishes”

Using Social Media to Focus and Using Social Media to Focus and Increase Humanitarian ServiceIncrease Humanitarian Service

PETS program – Telling a story

•Shared activates via photos and video

•Future attendees know what to expect

•Gives “non-Rotarians” an inside look

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceTwitter

Club and district websites• Wordpress sites

• Link to social media

Different Styles - Wordpress

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceMobile

Phones and tablets have apps that work with most social networks

Easy to stay connected Useful for monitoring profiles

YouTube

Connected to RI channel

Favorite videos

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceSocial networks to note

LinkedIn Pinterest Meet Up YouTube

Panelist Simone Carot Collins

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceFacebook & Twitter

Your own network is powerful Putting out a call for help through your

own Facebook status or your page(s) can help news spread quickly

Applies to Twitter as well – use a relevant hashtag to help people follow that particular project or cause

Share or re-tweet news to help it spread

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceFacebookGather an audience

Facebook pages are great for ongoing projects

Facebook events or groups may be useful for one-off projects or fundraising events

Facebook causes is another way of raising awareness and allowing people to donate online (for U.S.-based charities)

Using Social Media to Focus Using Social Media to Focus and Increase Humanitarian and Increase Humanitarian

ServiceServiceVideo

Videos are a powerful way to show what is being done and to evoke an emotional response

Familiar with KONY 2012?

Can make short videos from photos and text on animoto.com

Upload videos to YouTube (for most exposure) or Vimeo (for no ads!)

Social media resourcesSocial media resources

Convention presentations -- http://www.slideshare.net/Rotary_International/

Rotarians on Social Networks Fellowship -- http://rosnf.net RI’s official social networking sites --

www.rotary.org/socialnetworking Rotary Images – www.rotary.org/images Official Rotary graphics – www.rotary.org/graphics Social media tips for clubs --

http://www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialmediatips.aspx

Rotary’s blog, Rotary Voices -- http://blog.rotary.org/ Project Showcase --

http://map.rotary.org/en/project/pages/project_showcase.aspx RI on Pinterest -- http://pinterest.com/rotary/

Social media resourcesSocial media resources Convention presentations --

http://www.slideshare.net/Rotary_International/ Facebook Causes -- www.facebook.com/causes General Facebook help -- www.facebook.com/help Facebook safely tips -- www.facebook.com/fbsafety Facebook custom username -- https://www.facebook.com/username/ Rotary videos on Vimeo -- http://vimeo.com/rotary A Rotarian’s Guide to Social Media --

http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf

Archived issues of The Rotarian on Google Books -- http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ

RI on Google+ -- https://plus.google.com/u/0/s/Rotary%20International#103220154881031144795/posts

Questions?Questions?