Using Pinterest to Market Your BrandKAILA STRONG, ACCOUNT MANAGER

• Pinboard for organization

• Finder of things - although cumbersome

• Variety of "things to do"

• Connect with what interests you

How does it work?

• Create your own customized boards

• Upload your own photos

• Pin images from websites as you browse, with a "Pin It" button

• Add pins manually

Who's using it?

• Women, 25-44, college educated

• $25K-$75K, browses from home

• 28%: $100K+ Annual Household income

• 50% of users have children

Getting Started Today

• Claim your account

• Upload products - Pinterest encourages it!

• Engage in the community

• See what images have already been pinned from your site: pinterest.com/source/site.com

Pinterest as a Marketing Channel

• Drive traffic• Sell Products

Pinterest Marketing Best Practices

• Set up goals and specific marketing initiatives

• It's not all about you, start following and engaging

• Have a plethora of image assets at the ready

• Determine your best time of day

Pinterest Marketing Best Practices

• Keyword research and board naming

• Set category for boards

• Add descriptions to boards

• Include a link

• Remember file names

• Add Pinit Button to your site

• Cross promotion

Create Pinteresting Pins

1. Send a clear message2. 554 pixels width max3. Think outside the box4. Pin it to win it5. Captivate emotions

Pinteresting Pins

Brands on Pinterest

Brands on Pinterest

Pinteresting Branding

• Country Outfitter

• Specialty niche

• Search isn't large referrer

• Engage with brand evangelists

Pinteresting Traffic

Copyblogger

• Have specific goals

• Drive traffic to landing pages

• Have clear conversion paths

• Call to action

Pinteresting Sales

• Use Pinterest to increase conversions

• Newsletter subscriptions, magazine subscriptions

• Design contests around goals

Pinterest Tools

• PinReach

• Pinpuff

• Pinalerts

• Pinstamatic

• Pin A Quote

• Pinerly

• Chome Addons• Pinterest Pro

• Pin Search

• Pinterest Right Click

Pinterest Tools Continued

Thank You!

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@VerticalMeasure

Contact: 888-476-1881 www.VerticalMeasures.com

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