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Using Mobile for Outreach and EducationJuly 16, 2009Conference Call: 866-740-1260Access Code: 6339392

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Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

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Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

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Using Mobile for Outreach and EducationFacilitator: Kami Griffiths, TechSoupPresenters: Adam Shyevitch, Michael Sabat

Sponsored by

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Today’s Speakers

Volunteers: Becky Wiegand, Laura Newton (TechSoup)

Kami GriffithsTechSoup

Adam Shyevitch

Boston After School & Beyond

Michael SabatMobile Commons

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Agenda

• Overview: Mobile Basics• Using Mobile to Provide Services• Using Mobile to Broadcast

Information• How to Get Started• Audience Q&A• About TechSoup

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Why Go Mobile?

• 250 million mobile phones in the United States

• We send more than 1 billion text messages daily in the United States alone

• 58% of all Americans have sent or received a text message

• Mobile is an immediate and urgent method of communication with constituents

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Mobile Basics

Short Code: 5 or 6 Digits

Keyword: Corresponds to Campaign or Subscription

VP

Short Code

Keyword

Short Message Service (SMS)

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Mobile Basics

• Text Alerts• Text-to-Data• Text-to-Voice • Text-to-Screen• MMS and Video• Smartphone Apps

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Mobile Basics

• Approaches to mobile use:– ‘Pull’ Technologies: your constituents

contact you via mobile to request specific information; you respond with customized information

– ‘Push’ Technologies: you broadcast information via mobile to a distribution list of subscribers who give you permission to send them messages

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Using Mobile to Provide Services‘Pull’ Technologies

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Using Mobile to Provide Services‘Pull’ Technologies

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Program Information on Mobile

1. Text “AFTERSCHOOL” to a five digit short code to access system.

2. Receive menu of options.

Txt in yr address, age, and interest code 1 for arts 2 sports 3 academics 4 music 5 new media 6 jobs 7 environment 8 GLBTQQ 9 other. Like this 373 Chelsea 16 4

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Program Information on Mobile

1. Text “AFTERSCHOOL” to a five digit short code to access system.

2. Receive menu of options.

3. Reply with 31 Heath 16 1

4. Receive answer with click to dial phone number

Diablo Glass School123 Terrace StreetMTWT617- 442-7444 diabloglassschool.com Neighborhood Network Television3025 WashingtonMTWTFSa 617-708-3224www.bnntv.org

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Public Health Information for Youth

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Public Health Information on Mobile: Text to Computer

• Text YOUTH to five digit short code

• Outgoing Message 1: Txt in yr zip, age, and question code 1 for sex 2 pregn’cy 3 STD/HIV 4 drugs 5 smoking 6 violence 7 anxiety 8 housing 9 hunger Like this 02130 16 4.”

• Reply: 02130 16 4

U can stop using Dial 911 if emgncy Or JP Health Center 640 Centre St. ask fr Julie 617-983-XXXX julie@XXXX.org

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Public Health Information on Mobile Text to Person

• Text YOUTH to five digit short code

• Outgoing Message 1: Ask your confidential Q about school, sex, parenting, drugs, violence, anxiety, housing, hunger, or other health concern. We’ll reply within 4 hours.”

• Question: drug rehab, JP

Hi. It’s great UR seeking help. The best place 2 start is JP Health Center @ 640 Centre St. ask fr Julie 617-983-XXXX julie@XXXX.org Good luck!

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Youth Reporting

Twitter

+ Google Maps

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Youth Reporting

SMS Text Poetry

SMS Story Telling160-Character Chapters

Simple Twitter Account

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Using Mobile to Broadcast Information ‘Push’ Technologies

• Build your subscriber list

• Opt-in to receive messages

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Using Mobile to Broadcast Information ‘Push’ Technologies

Step 2: Constituent gets audio talking

points and is connected to the Governor’s office

Step 1: Food and

Water Watch sends a text action

alert

SMS Action Alert to Voice Call

Call Governor : Schwarzenegger to tell him to protect our water!

Reply with “Call” to be connected.

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Using Mobile to Broadcast Information ‘Push’ Technologies

Create Interactive Events

Messages from Constituents can be pushed to JumboTrons and screens, like this one in front of the California Governor’s Mansion

Tell the Governor: REAL healthcare reform means AFFORDABLE healthcare. Text IOH to 30644.

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Getting Started

• Set Goals• Select a Mobile Application Provider

– Vendor Options• Aggregator• Management Service• Messaging Service• Marketing Service

– Shortcode Options:• Vanity shortcodes, random shortcodes,

shared shortcodes

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Getting Started

• Issues/Considerations– ‘Pull’ Technologies:

• Automated systems vs. staffed systems• Recipients may incur cost per text message• Advertising cost to promote text lines to target

audiences

– ‘Push’ Technologies:• Opt-in: getting people’s permission to contact them• Build list• Carefully manage how frequently messages are

sent

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Cost Structure

• One-time set-up fees (licensing fees)• Ongoing hosting fees, messaging

fees, short code fee

Make sure you understand the final cost of service

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Budget

• Set up fees from $1,700 to $6,000• Monthly fees from $250 to $2,500• Messaging costs:

– Round trip message: assuming 5,000 messages/month, estimate $0.035 - $0.04 per

– Some vendors sell blocks of messages

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Resources

Mobile Commons BlogMobile Giving InsiderMobileActiveMobile Marketing AssociationMobileVoterCenter for Future Civic Media

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Questions?

Submit your questions using the chat box.

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Continue the Discussion…

Additional questions can be answered by posting in the TechSoup Emerging Technology forums:

– tinyurl.com/mbo826

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center– Request donated software, hardware, and

online services– Join our community forums to learn from

your colleagues– Browse upcoming events and conferences

Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392

Thank you to our Webinar Sponsor!

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For more information contact: Kami Griffithskami@techsoup.org