SOS Outreach Social, Mobile, SEO Plan Presnetation
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Did You Know… Children under 18 comprise 33% of all people in poverty 1 45% of people who spent at least half of their childhood in poverty were poor at age 35 2 1 Jiang, Yang, Mercedes, Ekono, and Curtis Skinner. “Basic Facts About Low-Income Children.” National Center for Children in Poverty. NCCP, Jan. 2015. Web. 16 May 2015. <http://www.nccp.org/publications/pub_1098.html>. 2 Breslow, Jason. “By the Numbers: Childhood Poverty in the U.S.” PBS. PBS, 20 Nov. 2012. Web. 21 May 2015. <http://www.pbs.org/wgbh/pages/frontline/social-issues/poor-kids/by-the-numbers-childhood-poverty-in-the- u-s/>.
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Transcript of SOS Outreach Social, Mobile, SEO Plan Presnetation
Did You Know…Children under 18 comprise 33% of
all people in poverty1
45% of people who spent at least half of their childhood in poverty were poor
at age 352
1Jiang, Yang, Mercedes, Ekono, and Curtis Skinner. “Basic Facts About Low-Income Children.” National Center for Children in Poverty. NCCP, Jan. 2015. Web. 16 May 2015. <http://www.nccp.org/publications/pub_1098.html>. 2Breslow, Jason. “By the Numbers: Childhood Poverty in the U.S.” PBS. PBS, 20 Nov. 2012. Web. 21 May 2015. <http://www.pbs.org/wgbh/pages/frontline/social-issues/poor-kids/by-the-numbers-childhood-poverty-in-the-u-s/>.
SOS OutreachSocial, Mobile, & SEO Plan
By: Irene Bischofberger, Brad Allenick, Siquan Ren, Lizzie Manning, Megan Murobayashi & Anna Ciesielski
PurposeNon-profit youth development program with over 20 years of
experience
Use outdoor sports to engage youth in long-term mentor based relationships
Who They Serve SOS Outreach collaborated with over 150 youth agencies
Target: youth 8-18 years old who face risk factors
Served 4,569 youth during the 2013-2014 year
Goals1. Increase donor base
2. Leverage existing partnerships
3. Increase brand awareness
4. Improve mobile
experience
5. Streamline main site
6. Leverage search engine technology
7. Increase return on investment
FocusEvents
Donations
EventsBoot Event
Goal: utilize volunteers to garner support, funds, and awareness from skiers at the bottom of the slopes of partner ski resorts
EventsProject Rounding Up
Goal: offer snow sport enthusiasts the chance to “round up” their purchase to a full dollar amount with the difference going to SOS Outreach
EventsSlopes for SOS Outreach
Goal: for every donation a skier/snowboarder makes, Vail resorts will match their fixed donation
Current Website
Google Analytics
Google Analytics
Updated Website
MobilePassed Google’s mobile-friendly test
Changes on the website will update the mobile site
Streamlined more efficiency
Events Page
SEO- Events PageSUGGESTED KEYWORDS:
Need to be tested and retested for effectiveness Events
Keyword Avg. Monthly Searches Competition Suggested Bidthings to do in denver 22,200 Low $2.23vail resorts 6,600 Low $3.42things to do in colorado 3,600 Low $0.57colorado ski resorts 1,000 Low $5.34colorado events 880 Low $2.49vail ski 390 Low $0.96
Google Trends
Google Trends
Google Trends
Google Trends
AdWords Campaign
Donations Page
Donate Form
SEO- Donations PageSUGGESTED KEYWORDS:
Need to be tested and retested for effectiveness Donate
Keyword Avg. Monthly Searches Competition Suggested Biddonation 40,500 Medium $3.60donate 40,500 Medium $5.29donations 14,800 High $4.89fundraising 60,500 Medium $2.62non profit organizations 40,500 Medium $4.04charity 90,500 Medium $5.54
Google Trends
Google Trends
AdWords Campaign
Budget
Resulting in $1,764,810 in donations
Questions?
