Post on 24-Apr-2015
description
Getting Hot Leads in Brutally Cold
Weather
Rachel YeomansPrincipal, Astek - @rachelyeomans
Mike DwyerDirector of Business Development, Vitamin T – @Cruiter
Rebecca ShafferCreative Content Director, Ragan Communications - @rebeccajshaffer
…for your business and career
so many reasons… Why LinkedIn?
#ChiThinkDrink
show off your awesomenessBuild a Better Profile.
#ChiThinkDrink
• Building business and career credibility• Creating searchability• Writing YOUR story
ready. aim. fire. Now Use it.
#ChiThinkDrink
• Status updates• Networking• Groups• Research• A sample strategy…
Define your ownable position
Your brandingstrategy
What are your objectives? What do you want to be
known for? What is your positioning and
value proposition? Who is your target audience? Wow will you engage?
Identify your target
audience
Plan your engagement
Create your marketing plan
fishingresearching and contacting target audience
Developing and nurturing your LinkedIn network
partyingdeveloping a social presence that is inviting, relevant and conversational
working outconsistently developing and sharing content to your target audience
“5 in 5”: Five steps in five minutes to engagement
• You get an Google alert about “translation and retail”
• You go to LinkedIn and post the article on personal updates, relevant LinkedIn groups, LinkedIn company page, Twitter, Facebook etc.
• You received a piece of content from the marketing team: (link) “Three Reasons Your Doing Translation Wrong”
• You go to LinkedIn and look up “Translation Services” in “Advance” and find Dan. You see who you are connected to and ask for an introduction.
• You follow Dan on on twitter and RT something he posts and thank him when he follows you… next step DM, email, call
step #1
step #3
step #2
step #5
step #4
when in Rome… speak RomanHeed our tips and tricks.
#ChiThinkDrink
• Privacy• Etiquette• Getting noticed• Content…
LinkedIn Content Do’s• Update your Status • Join targeted LinkedIn groups • Confidence counts - Be the expert! - Be a News Ninja:
- Google Alerts “marketing and advertising”
- Read and share web articles
• Update your profile:
- 40% more likely to be found on LinkedIn
With a 100% updated profile
- 90% of info in a LinkedIn company page
Comes from employee personal profiles
• Constant Targeted Network Expansion
- Always invite
there are no stupid questionsIt’s your turn.
#ChiThinkDrink
just empty wine glasses
Andy Swindler@aswindler
John Armstrong@johnequatro
#ChiThinkDrink@rebeccajshaffer / @cruiter / @rachelyeomans
Thank You!