Post on 21-Jan-2018
Using Digital Marketing
to Grow Your Funeral
Home and Generate
Leads
Zachary Garbow
zack@funeralinnovations.com
Who is this for?
1. You know that Facebook isn’t enough
2. You are a progressive funeral home
3. You want to grow your firm & beat competition
4. You want to be prepared for the future
We now live in an
always online world
#ShiftHappens
WHAT IS THE COMMON THREAD?
Digital Marketing for Funeral Homes (Made Easy)
• Founded in 2008
• First Social Media Marketing
Company in Funeral Service
• Trusted by 500+ Firms
• Proprietary Software
64,842
Posts
published
3,290
Posts
boosted
19,472,150
People
reached
In the last year alone…
Jack
✓ Spends time on Facebook
✓ Enjoys fishing
✓ Close with his family
✓ Takes care of aging mother
Jill
✓ Spends time on Facebook
✓ Loves reading
✓ Close with her family
✓ Takes care of aging mother
Dear Jill,
Dear Jill,
Which Experience Do
You Want to Offer?
Creating a Customer Journey
What % of fans see an average post?
Pop Quiz!
A: 75%
B: 40%
C: 15%
D: 5%
Boost it!
4,560 people reached
$0.001/person
42 event responses
$1.19/response
2,200 reached
1,091 video views
Is Posting Every Day Too Much?Yes/No
Pop Quiz!
Answer: Post at least daily (if not
more)
55 link clicks
$0.18/click
154 link clicks
$0.13/click
133 emails collected
$1.69/email
86 leads
$5.88/lead!
Reviewing the Funnel (so far)
• Planning Reminders
10/20/17 56
FunnelExample
Planning Reminders
73 leads
$6.13/lead!
• Planning Reminders
10/20/17 60
FunnelExample
Grief Support
79 leads
$4.43/lead!
• Planning Reminders
10/20/17 64
FunnelExample
Breast Cancer Awareness Month
573 leads
$1.31/lead!
Top Tools to Use
Email Marketing
Full Automation
Landing Pages
CRM
Marketing Automation
Content that gets results
Software that delivers
it
Conclusions(And What’s Ahead?)
1. The Big Shift: Always Online
2. Reach people where they spend time
3. Create a customer journey
4. Marketing Automation keeps the pipeline full
5. This Trend is Just Beginning…
6. Lay Your Foundation Now
Free Goodies (just for you)
Full Presentation
Digital Marketing Calculator
Interactive Funnel Examples
Campaign Creation Worksheet
Thank you!
2017 NFDA International Convention Continuing Education Workshop Sponsor