UX

I’m Minh Do

minhdo@interactive.vn

www.facebook.com/minhinteracive

Creative Brand & Digital

Consultancy

www.interactive.vn

www.facebook.com/

interactive.vn

Managing Director

Be a Developer or Designer

We work with UX everyday

Digital Products used to be a one-way static

medium, has evolved into rich & interactive

experience.

Ecommerce Website

Web Apps

Interactive Floor Design

Web Apps

3D room simulator

Web Apps

3D room simulator

Mobile Apps

Software is for Human

•Does it give me value?

• Is it easy to use?

• Is it pleasant to use?”

Software is for Human

•Does it give me value?

• Is it easy to use?

• Is it pleasant to use?”

User experience design is to make them answer “Yes”

Content

What is UX

Why is it important

How to design for UX

What is UX

A person’s perceptions and responses that result from the use or anticipated use of a product, system or service

Wikipedia:

What is UX

A person’s perceptions and responses that result from the use or anticipated use of a product, system or service

It includes

emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviours and

accomplishments

before, during and after use

Wikipedia:

What is UX

How a person feel when using a system, especially in terms of how easy or pleasing it is to use.

OR

Why is UX design important

Happier Customer

Loyalty

Return on investment

Increased Traffic

Competitive Advangate

Why is UX design important

Happier Developer

Save time

Reduce cost

Better product

Why is UX design important

Happier Customer

Happier Developer+

=

HOW TO DESIGN UX

We cannot design UXbecause

Factors involves UX

UXUXUser

Situation

System

Users cannot be designed

Situation cannot be designed

Where shall I go for lunch

Situation cannot be designed

Where shall I go for lunch

Trending:Food Festival on Central

Park

Situation cannot be designed

Where shall I go for lunch

Weather: Sunny

Trending:Food Festival on Central

Park

Situation cannot be designed

Where shall I go for lunch Weather:

Rainny

Trending:Food Festival on Central

Park

?

WE CAN DESIGN FOR UX

HOW TO DESIGN FOR UX

•Understand UX

•Understand User

•Exceed Expectations

USABLE

CREDIBLE

ACCESSIBLE

USEFUL

DESIRABLE

FINDABLE

VALUABLE

Understand UX

User Experience Honeycomb by Semantic Studio

http://semanticstudios.com/publications/semantics/000029.php

Understand User

Understand UserSurvey form

•Are you able to find your seeking information?

•How are you satisfied with our website?

•Will you recommend our website to friends?

Understand User• Cart sorting

• Contextual Interview

• First click testing

• Focus group

• Individual review

• Parallel design

• Personas

• Prototyping

• Survey

• System Usability Scale

• Task analysis

• Usability testing

http://www.usability.gov/what-and-why/user-research.html

Exceed Expectation

MUST SEE DIAGRAMS

USABLE

CREDIBLE

ACCESSIBLE

USEFUL

DESIRABLE

FINDABLE

VALUABLE

User Experience Honeycomb

http://semanticstudios.com/publications/semantics/000029.php

Experience Wheel

http://userexperienceproject.blogspot.com/2007/04/user-experience-wheel.html

UX Treasure Map

http://semanticstudios.com/publications/semantics/000228.php

http://books.google.com.vn/books?id=QKYPdcI-av8C&lpg=PA31&ots=fhpyp6-jRi&dq=Hassenzahls+model&hl=no&pg=PA31&redir_esc=y#v=onepage&q&f=false

Hassenzahls model

Elements of User Experience

http://www.jjg.net/elements/pdf/elements.pdf

TOOLS TO DESIGN FOR UX

• WIREFRAMING AND PROTOTYPING APPLICATIONS

• A/B TESTING SOFTWARE

• CONTENT INVENTORY SOFTWARE

• USER TESTING AND FEEDBACK SOFTWARE

• ANALYTICS SOFTWARE

http://www.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/

I think

UX design is a way to unwrap our future

YOUR TURNSocial

networkMicro blog

Photo sharing

Personal Messaging

You’ve got to start with the customer experience and work backwards to the technology.

“

Thank you!