Gomez Mobile Web User Experience Survey - Why The Mobile Web Is Disappointing End Users
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Transcript of Gomez Mobile Web User Experience Survey - Why The Mobile Web Is Disappointing End Users
- 1.WHY THE MOBILE WEB IS DISAPPOINTING END-USERS
A Study Of Consumers Mobile Web Experiences Conducted By Equation Research On Behalf Of Gomez, Inc.
Fall 2009
2. Mobile users have high expectations for mobile Web
performance
3. 58% of mobile phone users expect websites to load as quickly,
almost as quickly or faster on their mobile phone, compared to the
computer they use at home*
*Among adults who accessed the internet with a mobile phone in the
past 12 months (n=1,001) Gomez Mobile Web Experience Survey
conducted by Equation Research
4. 60% of mobile web users have had a problem in the past year when
accessing a website on their phone*
*Among adults who accessed the internet with a mobile phone in the
past 12 months (n=1,001) Gomez Mobile Web Experience Survey
conducted by Equation Research
5. Slow load time was the number one issue, experienced by almost
75% of them*
*Among adults who accessed the internet with a mobile phone in the
past 12 months (n=602) Gomez Mobile Web Experience Survey conducted
by Equation Research
6. Followed by 51% who experienced a mobile site which crashed /
froze / received an error*
*Among adults who accessed the internet with a mobile phone in the
past 12 months (n=602) Gomez Mobile Web Experience Survey conducted
by Equation Research
7. A mobile service that is slow, or worse not functioning,
negatively impacts revenue, increases cost and damages brand
equity
8. 52% of consumers are unlikely to return to a website they had
trouble accessing from their phone*
*Among adults who accessed the internet with a mobile phone in the
past 12 months (n=1,001) Gomez Mobile Web Experience Survey
conducted by Equation Research
9. And 40% said theyd likely visit a competitors mobile website
instead*
*Among adults who accessed the internet with a mobile phone in the
past 12 months (n=1,001) Gomez Mobile Web Experience Survey
conducted by Equation Research
10. Do you know:
- Is your website meeting mobile users expectations?
11. Are your third parties and vendors delivering the performance and availability you expect? 12. Does your mobile site perform and function as intended across the devices and networks your customers use?