User-Centered DesignEffective Design Approaches for Health Behavior Change

Kara Chanasyk

kara@whitelotusdesign.com

Support a user’s goals while

transforming his or her behavior

Walk a mile in your

users shoes

User Research Early Stage Design = Collect & Refine Insights

Mid Stage Design

Late Stage Design

• Education

• Age

• Weather

• Convenience

• Belief System

• Triggers

• Cost

• Motivation

• Timing

• Gender

• Race

• Product Preferences

• Education

• Trigger

• Timing

Identify Initial

Assumptions

• Education

• Age

• Gender

• Weather

Collect & Refine Insights

Collect & Refine Insights

Education

Age

Gender

Product preferences

• Education

• Age

• Weather

• Convenience

• Belief System

• Triggers

• Cost

• Motivation

• Timing

• Gender

• Race

• Product Preferences

• Education

• Trigger

• Timing

Expanding our Insights

Education

Age

Gender

Product preferences

• Education

• Age

• Weather

• Convenience

• Belief System

• Triggers

• Cost

• Motivation

• Timing

• Gender

• Race

• Product Preferences

• Education

• Trigger

• Timing

Refine & Validate

Collect & Refine Insights

EARLY STAGE DESIGN:

Conceptual Research

OBJECTIVE: Collect/Refine insights

TECHNIQUES:

User Personas

User Stories/Task Analysis through:

Interview

Contextual Inquiry/ Applied Ethnography

Surveys

User Personas

User Personas

Using the Behavior Model

Collect & Refine Insights

Education

Age

Gender

Product preferences

• Education

• Age

• Weather

• Convenience

• Belief System

• Triggers

• Cost

• Motivation

• Timing

• Gender

• Race

• Product Preferences

• Education

• Trigger

• Timing

Expanding our Insights

Develop User Stories &

Task Analysis

• Recruit/Incentivize participants

•Conduct in person or via phone

• Write a short script of open-ended

questions

• Eats breakfast

• Drinks coffee

• Showers

• Puts on make up

• Rides bike to campus

Interviews

Example Insights:

Develop User Stories &

Task Analysis

Contextual Inquiry/Applied Ethnography

• Observe a person while in work flow

• Encourage the user to talk you through all

steps of their process

• Ask questions to clarify

• Alternatively Roll play

• Eats breakfast in kitchen

• Drinks coffee in the bathroom while getting

ready

• Showers and immediately puts on make up

before getting dressed

• Rides bike to campus

Result: more in depth insights:

Education

Age

Gender

Product preferences

• Education

• Age

• Weather

• Convenience

• Belief System

• Triggers

• Cost

• Motivation

• Timing

• Gender

• Race

• Product Preferences

• Education

• Trigger

• Timing

Refine & Validate

Collect & Refine Insights

MID STAGE DESIGN:

Preference Research OBJECTIVE: Investigates

desires, expectations, priorities

TECHNIQUES:

Surveys

Interviews

Card sorting

Participatory design

Focus Groups

LATE STAGE DESIGN:

User Testing

OBJECTIVE:Investigates abilities and reactions

PRE-LAUNCH TECHNIQUES:

Prototypes (paper and mockup)

Usability Testing

Split Testing

POST-LAUNCH TECHNIQUES:

Analytics

User feedback analysis

Thank you!

Questions?

Kara Chanasyk

kara@whitelotusdesign.com