Post on 10-Feb-2016
description
What We’ll Cover
Current Environment for Public Education
Meeting the ChallengesIn the classroomIn the mediaOnline
Traditional Public Education
In the classroom
Traditional Media
In the newspaper (people actually read the paper)
Television Radio
The Challenges
In schoolsFocus on standardized testingLimited time for outside presentationsOnly get in once a year
In the public arenaMedia bombardmentLimited budget of fire serviceLess reliance on traditional media
Where People Get NewsFrom Pew Research Centre
Only 27 percent surveyed pick up a newspaper daily
Well over a third (37%) go online for news The number reading newspapers is declining The number watching nightly news is declining
(yet cable is up) The number of people under 25 who did not
access any news grew by more than a third Cable and radio are still popular news sources
Our Primary Audience
Then Now
The Online Evolution
RSS
The “old” way of surfing the Web
The “RSS” way of surfing the Web
RSS
www.google.com/reader
RSS
Going Where the Kids Are
Sparky.org
Social Media
Social Media
Survey: Americans expect social media (September ‘08)
• 93% of online Americans say companies should have a social media presence
• 85% believe companies should be interacting with consumers through social media
How do we communicate?
NewslettersMedia outreachCatalogsPublicationsE-mailCustomer call centerFace-to-faceTech. interpretationsWeb site
Web 2.0 = Social Media Using electronic and Internet
tools to share and discuss information and experiences with others to create value for the userBlogsPodcastsVideo/AudioWikisPhoto-sharingSocial networking
Social media
Changing the communication landscape Needs to be planned and thoughtful Clear and measurable objectives
(legislate change, increase knowledge, influence behavior modification, etc.)
Social media strategy
NFPA Workgroup Outcomes Maintain participation in currently used
forms of social media Increase participation in
Twitter/LinkedIn/Blogs Create an ongoing workgroup Establish guidelines for employee
participation in social media
BlogsBlog = “Web log”A simple Web-publishing tool that allows writer/writers to post information
(text, images, graphics, audio, video, links) as entries.
i.e. The Huffington Post, Lifehacker, Over the Monster, Google Blog
Less formal writing Can feature multiple voices Content is short, doesn’t need to be as “developed” and shorter. Interactive and community building. Point to other “related” content (and these sites could point back to
you). Becomes a home for things that don’t have a home on your Web site
Blogs
Over 100,000 views
Over 62,000 views
Over 36,000 views
Over 111,000 views
Over 56,000 views
Blogs
Micro-blog – 140 characters
NFPA has @ 900 followers
Additional NFPA twitters
Research
Codes
FPW
Spreading the Word
Annapolis
Mesa
Montgomery County
More than 2600 members 10 sub groups More than 100 discussions
Over 1500 fans
Audio
Why audio clips?
• Institutional knowledge at NFPA
• A new way of providing content
• Compliments other online content
• A first step towards producing video
Audio
What is an audio clip?
• A digital file (.wav, .ogg, .aud, .mp3 …)
• Accessed via link(s)
• Downloadable or streamed
• Media Player (Quicktime, iTunes, Windows
Media Player, etc … )
Audio
Examples:
Audio/Podcasts
Examples:
Podcasts
What is a podcast?
• Digital media files – audio or video
• Distributed online
• Played on a PC or portable media player
(iPod)
• Syndication
• Tends to be longer form, but not necessary
Podcasts
Popular podcasts
• Firehouse.com
• This American Life (Chicago Public Radio)
• Real Time Bill Maher (HBO)
• Stuff You Should Know
(HowStuffWorks.com)
• 60 Minutes Podcast (CBS)
@ 70 videosMore than ¼ million views
Our most-watched videos on YouTube. Posted: Nov. 2007Views: 80,000 +
Posted: June 2007Views: 40,000 +
Video
Video clips on our Web site or blogs help us tell a story or make a point.
From the FSI blog
Social Media
“The media world has changed more in the last five years than it has in the last 50, and it will continue to change at that rate again in the next five years.”
- Wenda Harris MillardMartha Stewart Living Omnimedia
NFPA and Social MediaPros
Increases traffic Free, or almost free Enhances brand Direct communication ↑ Search engine
visibility Speaks to the next
generation of members Allows us to be part of
or hear the “conversation”
Cons
Ever changing environment Potential to be
overwhelmed/time consuming Lose control of the message Not our demographic…yet Measurement of ROI is
difficult Too many conversations Not the official interpretation
Contact