USBLN National ConferenceTuesday, October 2, 2012

Ron Pettit Royal Caribbean Cruises Ltd

SURFING ABOARD FREEDOM OF THE SEASSURFING ABOARD FREEDOM OF THE SEAS

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Disability MarketWe all know the statistics…

57 million Americans with disabilities 1

$220 billion disposable income 1

But, do we know…How many people with disabilities travel?

21 million adults with disabilities 2

$13.6 billion annually 2

How many people with disabilities take a cruise?12% of people with disabilities 2

10% of people without disabilities 3

1 U.S. Census2 Open Doors Organization and U.S. Travel Association3 Cruise Lines International Association 3

Accessible StateroomsWider doorsAutomatic doors (some ships)

Roll-in showersFold down shower seatsHand-held shower heads

Grab barsLowered sink and vanityRaised toilet seatsLowered closet rods and safes

LIBERTY OF THE SEASLIBERTY OF THE SEAS

OASIS OF THE SEASOASIS OF THE SEAS

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Accessible Features

POOL LIFTSPOOL LIFTS LOWERED TABLESLOWERED TABLES

WAYFINDINGWAYFINDING

BRAILLE/TACTILEBRAILLE/TACTILE

LOWERED COUNTERSLOWERED COUNTERS

RAMPED AREASRAMPED AREAS

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Dedicated group to this market segmentRespond to guest and travel agent inquiriesDifferent channels: calls, e-mails, faxes

Access Department

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Consumer Website

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Consumer Website

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Brochure

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WebinarTarget audience:

Travel AgentsOverview of

accessible products and services

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Social MediaTarget audience:

GuestsTravel Agents

Blog entryFacebookTwitteransweritroyally.com/

blog

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Cruise Lines International Association

Industry AssociationPromote CruisingCruise Ship Features

and Amenities Findercruising.org

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Society for Accessible Travel & HospitalitySponsorshipPresentationsShip Tourssath.org

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SHIP TOUR ON NAVIGATOR OF THE SEASSHIP TOUR ON NAVIGATOR OF THE SEAS

Open Doors OrganizationTap into expertsUse people with disabilitiesopendoorsnfp.org

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The Ocean FundShake-A-Leg Miamitheoceanfund.co

mshakealegmiami.

org

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Get Out There Commercial

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Godmother Jean Driscoll

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Deaf Freedom Cruise

CUSTOM ROOM KITCUSTOM ROOM KITINTERPRETERSINTERPRETERSGUEST RELATIONS DESKGUEST RELATIONS DESK

AT THE GANGWAYAT THE GANGWAY

MUSTER DRILLMUSTER DRILL

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FAREWELL SHOW AT DEAF FREEDOM CRUISEFAREWELL SHOW AT DEAF FREEDOM CRUISE