US Indoor Sports Association: Social media for beginners

Understanding Social Media:For Starters

US Indoor Sports Facility Managers Conference

June 19, 2010Unique focus

25+ years of Experience

Based in the Midwest with national reach

Agenda

• Reality check

• Why social media

• Some general guidelines

• Profile tips

• Social media actions

• Q & A

The Internet’s new reality

"The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“

Bob Pearson, Dell's man in charge of social media strategy

It took radio 38 years to reach 50 million users;It took television 13 years to reach 50 million users;It took the internet 4 years to reach 50 million users;It took Facebook 2 years to reach 50 million users.

Social Media Defined

“Conversations via the Internet that create value for users, customers and organizations”

More ways to connect to each other

Source: HubSpot

Reality Check

• Facebook claims that 50% of active users log into the site daily. That’s 175m users every 24 hours.

• Twitter now has 75m user accounts,

• LinkedIn has over 65m members worldwide.

• Flickr now hosts more than 4 billion images.

• Wikipedia currently has in excess of 14m articles

Know where to start

Avalanche!

“Remember: 80% is strategy and only 20% is technology”

Jeremiah Owyang

Social Media StrategyGoal – 16,000 ft

Strategy – reach out where they are

You can choose how to start

20 minutes a day - socialminutes.com

5 Rules for social media

• Listen

• Grow your network

• Contribute

• Participate

• Be a trust agent

It takes time to do all this.

Listen and look for people

Look for people

Do some searches

Search – Google, Yahoo, Bing, Ask, AOL

Images

Search within sites and forums you are on

You can’t find it all in a day

Use Google alerts, SocialMention, Social Oomph

List of 26 tools http://www.socialmediatoday.com/SMC/155299http://www.dreamgrow.com/46-free-social-media-monitoring-tools/

Your Basic Network

From Shauna Causey and @ethany

This is you on Social Media

If your going to jump off the edge…

Grow your network

Its about people and connections.

… but you need to sign on!

Tip: Profile for social media sites

Use a headshot of just you (real picture)

Complete the profile – picture, bio, link

Decide where “home” is.

Primary email should be a gmail or yahoo account

Use your real and complete name

How to behave on social media

Be Generous, say good thingsTalk about ideas or others 80% of the timeShare links, say thank you, send congrats, share best practices, listen, engage. Whatever you would do in person to help another individual you can do on social media.

Don’t (s)

Don’t say things you wouldn’t say to grandma, spouse, mother, boss, friend or enemy.Don’t put it on the Internet if it should be private.Don’t share all three pieces of info – birthday, address, SS# Don’t use photos of customers taken at your facility to post online without permission.

Time to talk tools

Tool Hierarchy

Blogging

Social Networks

Social Bookmarking

Social Directory Search

RSS Feeds

Blogging /Content Generation

John Jantsch, Duct Tape Marketing, Microsoft Live Office

Easier adoption for SMB

Where should our focus be?• Facebook

– 3rd most visited website in U.S. (behind Google & Yahoo). Place to find people you used to know.

• Blogs – 15% of bloggers spend 10 or more hours each week blogging[Technorati's new State of the Blogosphere.]

• Twitter – News generator and source, with 300K new member every day. Place to

find people you want to know

• LinkedIn– 700K businesses, every Fortune 500 represented. Place to find people you

• YouTube– 4th most visited website in U.S. & one of the top three search engines. 20

hours of video uploaded every minute – Don’t under estimate as video is fastest growing media.

• Flickr– Pictures, video, groups and networking.

• Other possible groups – Yahoo and Google Groups

Real time data from compete.com and Alexia

18+ over 90%

38% 35+

Largest growth – 55+

And women!

Facebook User Engagement

• 10 M users become fans of Pages each day

• 2 B pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared / wk

• 45 M active user groups exist on the site*

• 3 M events created each month

• 65 M active users accessing through mobile.

• Just 11% of users on Twitter are teenagers.

Twitter

Video - YouTube

Flickr part of FaceBookPicassa part of Google

Business Networking - LinkedIn

Find business professional s who also share their interest in the soccer

3070 people found

But what happens tomorrow?

1. 1) Go to LinkedIn.com/Facebook. Create an account (free), you’ll need email/user name (use your real name).

2. 2) Search for 50 of your customers by company name

3. If less than 50% of companies are not present or companies are very small, use the contacts you have instead.

4. 3) Under the company listing - see who you know.

5. 4) Try other sites. Some you can only look up by name.

Step 1

Step 2 Track the profiles of your clients

• Create a spreadsheet with name/url

• Make notes when you visit

• Keep track of the number of visits.

• Instead of a spreadsheet use a social address book like xeesm.com to keep track

Quick break

• Notice that it's all about your customers and conversations.

• Note We didn’t ask you to: – Blog or Tweet, grow friends,

fans or followers. – Create a video clip or run a

"campaign. – Talk about SEO, RSS or any

technical social media chatter.

• Walk - before you run.

Happy trails to you

Questions?

Photo Credit: William Beers 36

ResourcesBooks

Rock the World with Your Online Presence by Mike O’NeillMost up to date LinkedIn book ww.rocktheworldbook.com

Twitter Marketing : An Hour a Day by Hollis ThomasFacebook Marketing: An Hour a Day by Mari SmithGroundswell, Trust Agents, Six Pixels of Separation

BlogsLinkedIn - http://blog.linkedin.comIntegrated Alliances http://www.integratedalliances.com/blogWSC Blog - http://www.wendysoucie.comMashable – http://www.mashable.comSocial Media Today – http://www.socialmediatoday.comSocialMediaExaminer – http://www.socialmediaexaminer.comChris Brogan – http://www.chrisbrogan.com

Slides - http://www.slideshare.net/wsoucieYouTube - http://www.youtube.com/user/wendysouciePhoto credits – Istockphoto.com and Wendy Soucie

Strategic Alliances• Wendy Soucie Consulting

– www.wendysoucie.com• Founder/Principal

• Integrated Alliances• Regional Executive Director – WI

• End Result Marketing– www.endresultmarketing.com

• Social Media Strategist

• Social Media Academy • Certified Social Media Consultant

• Founding Gold Member and Alumni

• Black Diamond Consultant

• Xeesm Business Partner - Wisconsin

We provide: Technical Product ExpertiseManufacturing experienceSocial media assessmentsMarketing best practicesThought leadership strategiesSocial media building blocksTraining on tools and strategyImplementation help and coaching

US Indoor Sports Association: Social media for beginners

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