US Indoor Sports Association: Social media for beginners
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Transcript of US Indoor Sports Association: Social media for beginners
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Understanding Social Media:For Starters
US Indoor Sports Facility Managers Conference
June 19, 2010Unique focus
25+ years of Experience
Based in the Midwest with national reach
Certified social media consultant and trainer© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
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Agenda
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
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• Reality check
• Why social media
• Some general guidelines
• Profile tips
• Social media actions
• Q & A
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The Internet’s new reality
"The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“
Bob Pearson, Dell's man in charge of social media strategy
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It took radio 38 years to reach 50 million users;It took television 13 years to reach 50 million users;It took the internet 4 years to reach 50 million users;It took Facebook 2 years to reach 50 million users.
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Social Media Defined
“Conversations via the Internet that create value for users, customers and organizations”
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More ways to connect to each other
Source: HubSpot
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Reality Check
• Facebook claims that 50% of active users log into the site daily. That’s 175m users every 24 hours.
• Twitter now has 75m user accounts,
• LinkedIn has over 65m members worldwide.
• Flickr now hosts more than 4 billion images.
• Wikipedia currently has in excess of 14m articles
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Consulting LLC - All Rights Reserved
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Know where to start
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Avalanche!
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“Remember: 80% is strategy and only 20% is technology”
Jeremiah Owyang
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Social Media StrategyGoal – 16,000 ft
Strategy – reach out where they are
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Tools
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You can choose how to start
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20 minutes a day - socialminutes.com
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5 Rules for social media
• Listen
• Grow your network
• Contribute
• Participate
• Be a trust agent
It takes time to do all this.
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Consulting LLC - All Rights Reserved
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Listen and look for people
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Look for people
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Do some searches
Search – Google, Yahoo, Bing, Ask, AOL
Blogs
Images
Video
Search within sites and forums you are on
You can’t find it all in a day
Use Google alerts, SocialMention, Social Oomph
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List of 26 tools http://www.socialmediatoday.com/SMC/155299http://www.dreamgrow.com/46-free-social-media-monitoring-tools/
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Your Basic Network
From Shauna Causey and @ethany
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This is you on Social Media
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Consulting LLC - All Rights Reserved
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If your going to jump off the edge…
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Grow your network
Its about people and connections.
… but you need to sign on!
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Tip: Profile for social media sites
Use a headshot of just you (real picture)
Complete the profile – picture, bio, link
Decide where “home” is.
Primary email should be a gmail or yahoo account
Use your real and complete name
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Consulting LLC - All Rights Reserved
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How to behave on social media
Be Generous, say good thingsTalk about ideas or others 80% of the timeShare links, say thank you, send congrats, share best practices, listen, engage. Whatever you would do in person to help another individual you can do on social media.
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Consulting LLC - All Rights Reserved
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Don’t (s)
Don’t say things you wouldn’t say to grandma, spouse, mother, boss, friend or enemy.Don’t put it on the Internet if it should be private.Don’t share all three pieces of info – birthday, address, SS# Don’t use photos of customers taken at your facility to post online without permission.
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Consulting LLC - All Rights Reserved
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Time to talk tools
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Tool Hierarchy
Micro
Blogging
Social Networks
Social Bookmarking
Social Directory Search
RSS Feeds
Blogging /Content Generation
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John Jantsch, Duct Tape Marketing, Microsoft Live Office
Easier adoption for SMB
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Where should our focus be?• Facebook
– 3rd most visited website in U.S. (behind Google & Yahoo). Place to find people you used to know.
• Blogs – 15% of bloggers spend 10 or more hours each week blogging[Technorati's new State of the Blogosphere.]
• Twitter – News generator and source, with 300K new member every day. Place to
find people you want to know
• LinkedIn– 700K businesses, every Fortune 500 represented. Place to find people you
know.
• YouTube– 4th most visited website in U.S. & one of the top three search engines. 20
hours of video uploaded every minute – Don’t under estimate as video is fastest growing media.
• Flickr– Pictures, video, groups and networking.
• Other possible groups – Yahoo and Google Groups
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Real time data from compete.com and Alexia
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18+ over 90%
38% 35+
Largest growth – 55+
And women!
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Facebook User Engagement
• 10 M users become fans of Pages each day
• 2 B pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared / wk
• 45 M active user groups exist on the site*
• 3 M events created each month
• 65 M active users accessing through mobile.
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Consulting LLC - All Rights Reserved
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Blogs
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• Just 11% of users on Twitter are teenagers.
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Consulting LLC - All Rights Reserved
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Video - YouTube
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Flickr part of FaceBookPicassa part of Google
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Business Networking - LinkedIn
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Business Networking - LinkedIn
Find business professional s who also share their interest in the soccer
3070 people found
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But what happens tomorrow?
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1. 1) Go to LinkedIn.com/Facebook. Create an account (free), you’ll need email/user name (use your real name).
2. 2) Search for 50 of your customers by company name
3. If less than 50% of companies are not present or companies are very small, use the contacts you have instead.
4. 3) Under the company listing - see who you know.
5. 4) Try other sites. Some you can only look up by name.
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Step 1
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Step 2 Track the profiles of your clients
• Create a spreadsheet with name/url
• Make notes when you visit
• Keep track of the number of visits.
• Instead of a spreadsheet use a social address book like xeesm.com to keep track
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Quick break
• Notice that it's all about your customers and conversations.
• Note We didn’t ask you to: – Blog or Tweet, grow friends,
fans or followers. – Create a video clip or run a
"campaign. – Talk about SEO, RSS or any
technical social media chatter.
• Walk - before you run.
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Happy trails to you
Questions?
Photo Credit: William Beers 36
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ResourcesBooks
Rock the World with Your Online Presence by Mike O’NeillMost up to date LinkedIn book ww.rocktheworldbook.com
Twitter Marketing : An Hour a Day by Hollis ThomasFacebook Marketing: An Hour a Day by Mari SmithGroundswell, Trust Agents, Six Pixels of Separation
BlogsLinkedIn - http://blog.linkedin.comIntegrated Alliances http://www.integratedalliances.com/blogWSC Blog - http://www.wendysoucie.comMashable – http://www.mashable.comSocial Media Today – http://www.socialmediatoday.comSocialMediaExaminer – http://www.socialmediaexaminer.comChris Brogan – http://www.chrisbrogan.com
Slides - http://www.slideshare.net/wsoucieYouTube - http://www.youtube.com/user/wendysouciePhoto credits – Istockphoto.com and Wendy Soucie
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Strategic Alliances• Wendy Soucie Consulting
– www.wendysoucie.com• Founder/Principal
• Integrated Alliances• Regional Executive Director – WI
• End Result Marketing– www.endresultmarketing.com
• Social Media Strategist
• Social Media Academy • Certified Social Media Consultant
• Founding Gold Member and Alumni
• Black Diamond Consultant
• Xeesm Business Partner - Wisconsin
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We provide: Technical Product ExpertiseManufacturing experienceSocial media assessmentsMarketing best practicesThought leadership strategiesSocial media building blocksTraining on tools and strategyImplementation help and coaching
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