aesthetics of URLs

UX design is not only

but also

wellingtonnz.com

wellington.nz.com

wellington.comnot ours ... actually Wellington Management

wellington.co.nzactually redirects to wellingtonnz.com

wellington.net.nzredirects to wcn.net.nz which is a community portal

(or not?)

wellington.geek.nz

wellington.govt.nz

in short ...

be predictable in naming

pick obvious domain names

make people type URLs