Post on 23-Sep-2020
University Advancement Update
CWU BOARD OF TRUSTEES MEETINGNovember 3, 2017
Introduction
• University Advancement Overview • Current Structure and Mission Statement
• Looking Back• FY12 to FY17 Performance Data
• The Path Forward • Strategic Planning and Capital Campaign Preparation
• Leadership Board Partnership• Foundation, Alumni Association, Board of Trustees
• Student Impact• Board of Trustees Scholarship Recipients
Current UA Structure
• Alumni and Constituent Relations• Communications• Development/Fundraising • Operations • Donor Relations
University Advancement Mission
University Advancement exists to build a movement of greater community, connection and capacity for Central Washington University – so that its mission can be more fully lived out (LOUD) in the lives of its students, faculty, alumni, donors and friends.
The Last Five Years
• Build. Build. Build.• Staffing• Programs• Infrastructure/Systems/Policies • Board Engagement and Development• Changing the Culture
The ResultsFY12 to FY17 Performance Data
$0$500,000
$1,000,000$1,500,000$2,000,000$2,500,000$3,000,000$3,500,000$4,000,000$4,500,000$5,000,000
2012 2013 2014 2015 2016 2017
TOTAL DOLLARS RAISED
The ResultsFY12 to FY17 Performance Data
0
1,000
2,000
3,000
4,000
5,000
6,000
2012 2013 2014 2015 2016 2017
TOTAL DONORS
The ResultsFY12 to FY17 Performance Data
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2012 2013 2014 2015 2016 2017
TOTAL ALUMNI DONORS
The ResultsFY12 to FY17 Performance Data
0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 5.00%
2012 2013 2014 2015 2016 2017
ALUMNI GIVING PARTICIPATION RATE
The ResultsFY12 to FY17 Performance Data
0
500
1,000
1,500
2,000
2,500
2012 2013 2014 2015 2016 2017
PAID ALUMNI MEMBERSHIPS
The ResultsFY12 to FY17 Performance Data
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
2012 2013 2014 2015 2016 2017
GIVING PARTICIPATION RATE OF ALUMNI ASSOCIATION MEMBERS
The ResultsFY12 to FY17 Performance Data
35.00%
40.00%
45.00%
50.00%
55.00%
2012 2013 2014 2015 2016 2017
DONOR RETENTION
The ResultsFY12 to FY17 Performance Data
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
2012 2013 2014 2015 2016 2017
FOUNDATION TOTAL NET ASSETS
What’s Next? (What We Need to Move to the Next Level)
• Philanthropic Vision and Engagement • Collaboration/Integration• Volunteer/Leadership Mobilization• FOCUS
• Strategic Planning & Execution• Resource Alignment Around “The Best” vs. “The Good”
• One Common Purpose/Lens • Campaign Preparation and Transformational Priorities
• Culture. Culture. Culture.
University Advancement Vision
Through collaborative partnerships with campus and volunteer leadership, University Advancement will plan, resource, and deliver a comprehensive alumni and donor engagement campaign that will position Central Washington University as the premier higher education experience in the West as well as a first-choice recipient for the time, talent and resource investments of its core constituents.
Alumni and Constituent Relations
• Telling the Story
Alumni and Constituent Relations
• Membership• Mentor Program Development• Parent Relations• Wildcat Den and Business Network• Integration with Development Team
Communications
• Optimize Web Experience• Royall & Company • Staffing/Team Development• Campaign Communication Alignment
Development/Fundraising
• Identifying the Top 250 • Locking down Vision/Priorities • Focus on Moves Management, Major Gift
Solicitation and Pipeline Building• Planned Giving • Integration with Alumni Team
Operations
• Scholarship Central• Donor/Endowment Compliance• Move to RE NXT • Moving from Reporting to Analytics • System Improvements
Donor Relations
• Giving Societies – Outreach/Recruitment• Stewardship Activities/Events• Communication Demonstrating Impact
• Scholarship Reporting and Receptions• Faculty/Staff/Student Giving Campaign• The Art and Science of Saying Thank You• All About Retention
Leadership Board Partnership
• Foundation Board• Revitalization Process • Focus Around Four Commitments • Relevant Partner to University
• Alumni Association Board• Collaborative Partner Within new UA Structure• Has Increased Support to Operations by 380%
• Board of Trustees • AGB Follow Up Items – Culture of Philanthropy
Student Impact
• Board of Trustees Scholarship Report
• Established in 2010 – Supports Scholarships for Outstanding Undergraduate Students
• As of June 30, 2017 -- $59,801.54• Awarding Three Scholarships in 2017/2018
• Darcie Haegele• Makayla Miracle• Angelica Joy Somera
Final Thoughts/Reflections
• The Future • Hope and Optimism
• Two Guarantees• The work ahead will continue to be challenging.• In the end, it will be completely worth it.
• Bottom Line • Your continued leadership and investment is critical to
establish the culture of philanthropy and alumni engagement that is required.
Any Questions?