Online Marketing Unitech – 7th May 2010

Today I want to show you...

 

• How to secure more listings

• How to reach more buyers

• How to look great to your vendors

• How to be the most visible agent in your

area through Google.

The Internet – Your Path to Success

 

• Realestate.co.nz – a background

• Use of the internet

• Your online profile

• Your listings

• Stay in touch

But first, who is realestate.co.nz?

Over 440,000 people looking / mth

Over 316,000 ‘clicks’ to industry sites / mth

Over 25,000 emails to industry / mth

Leader in International Traffic

Clear leader in Specialist Real Estate

Clear leader in Residential Real Estate

The Internet – Your Path to Success

 

• Realestate.co.nz – a background

• Use of the internet

• Your online profile

• Your listings

• Stay in touch

Increase In Use of the Internet

Edging ever closer to 100% online search

Web is the most popular choice for property seekers

Close to 3hrs per week spent online…

New age of social media

 

• 24hrs of video uploaded to YouTube every minute

• If Facebook was a country, it would be the third

largest in the world with a population of over 400

million people

• There are 50 million tweets per day, an average of

600 tweets per second.

• Google has only been around for 11 years!!

The Internet – Your Path to Success

 

• Realestate.co.nz – a background

• Use of the internet

• Your online profile

• Your listings

• Stay in touch

• A web page

• A blog

• A social network page – Facebook

• A comment on a blog

• A quote in an online publication

• A property listing

• A YouTube video

• A twitter profile

• An email newsletter ?So...what is an online profile? 

• To provide a credible trusted reference check

• To showcase your expertise

• To help build your reputation

• To be found where the buyers are looking

• But mainly – TO GET YOU MORE BUSINESS

Why do YOU need an online profile?

Be Found!

Who can I trust to market my parents house in Tauranga?

Who seems to be the local expert in selling city apartments?

Before Simon comes round tomorrow to appraise the house, let’s review his profile.

Who seems to be the best real estate agent in Kingsland?

Connect with people

Engage in conversations

• Demonstrate your expertise and local knowledge

• Establish or be part of a conversation

• Become the go-to specialist

• Nurture your profile – value will grow

• Track your profile – Google alerts, analytics

Dominate Google

Visibility = Power = $$$

Add your profile to Realestate.co.nz

Profile with context/credibility

Dominate your Suburb...

1. Advertise directly to your target audience – 24/7!

2. Investment just $25 - $150 depending on traffic level of chosen suburb.

3. Released in 3 month blocks.

4. Limited to just three premium spots per suburb.

The Internet – Your Path to Success

 

• Realestate.co.nz – a background

• Use of the internet

• Your online profile

• Your listings

• Stay in touch

Relationship with buyers has changed

Buyers are in control

What are the buyers looking for?

Get the basics right!

Address

Price

Maps

More images

Larger/high quality images

TELL A STORY!

MAKE YOUR LISTINGS STAND OUT!

Email Alerts – first impressions count

FAIL!

Power up your Listings...

....and make them a feature

Limited to three per suburb

....and make them a feature

Cost effective advertising – only $250

....and make them a feature

14 days with a featured listing delivers an audience

of up to 10 times more

viewings than a regular listing

Impress your vendors!

....and make them a featureLast 7 days: 482 views

7 days prior to feature:22 views

... Show them how many potential buyers are looking at their home!

The Internet – Your Path to Success

 

• Realestate.co.nz – a background

• Use of the internet

• Your online profile

• Your listings

• Stay in touch

Stay in touch!

@realestateconz, @realagentpro

www.unconditional.co.nz

0800 732 536 info@realestate.co.nz