Unitech, Half Moon Bay - 7th may 2010
-
Upload
realestateconz-agent-pro -
Category
Real Estate
-
view
346 -
download
3
Transcript of Unitech, Half Moon Bay - 7th may 2010
Online Marketing Unitech – 7th May 2010
Today I want to show you...
• How to secure more listings
• How to reach more buyers
• How to look great to your vendors
• How to be the most visible agent in your
area through Google.
The Internet – Your Path to Success
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Your listings
• Stay in touch
But first, who is realestate.co.nz?
Over 440,000 people looking / mth
Over 316,000 ‘clicks’ to industry sites / mth
Over 25,000 emails to industry / mth
Leader in International Traffic
Clear leader in Specialist Real Estate
Clear leader in Residential Real Estate
The Internet – Your Path to Success
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Your listings
• Stay in touch
Increase In Use of the Internet
Edging ever closer to 100% online search
Web is the most popular choice for property seekers
Close to 3hrs per week spent online…
New age of social media
• 24hrs of video uploaded to YouTube every minute
• If Facebook was a country, it would be the third
largest in the world with a population of over 400
million people
• There are 50 million tweets per day, an average of
600 tweets per second.
• Google has only been around for 11 years!!
The Internet – Your Path to Success
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Your listings
• Stay in touch
• A web page
• A blog
• A social network page – Facebook
• A comment on a blog
• A quote in an online publication
• A property listing
• A YouTube video
• A twitter profile
• An email newsletter ?So...what is an online profile?
• To provide a credible trusted reference check
• To showcase your expertise
• To help build your reputation
• To be found where the buyers are looking
• But mainly – TO GET YOU MORE BUSINESS
Why do YOU need an online profile?
Be Found!
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house, let’s review his profile.
Who seems to be the best real estate agent in Kingsland?
Connect with people
Engage in conversations
• Demonstrate your expertise and local knowledge
• Establish or be part of a conversation
• Become the go-to specialist
• Nurture your profile – value will grow
• Track your profile – Google alerts, analytics
Dominate Google
Visibility = Power = $$$
Add your profile to Realestate.co.nz
Profile with context/credibility
Dominate your Suburb...
1. Advertise directly to your target audience – 24/7!
2. Investment just $25 - $150 depending on traffic level of chosen suburb.
3. Released in 3 month blocks.
4. Limited to just three premium spots per suburb.
The Internet – Your Path to Success
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Your listings
• Stay in touch
Relationship with buyers has changed
Buyers are in control
What are the buyers looking for?
Get the basics right!
Address
Price
Maps
More images
Larger/high quality images
TELL A STORY!
MAKE YOUR LISTINGS STAND OUT!
Email Alerts – first impressions count
FAIL!
Power up your Listings...
....and make them a feature
Limited to three per suburb
....and make them a feature
Cost effective advertising – only $250
....and make them a feature
14 days with a featured listing delivers an audience
of up to 10 times more
viewings than a regular listing
Impress your vendors!
....and make them a featureLast 7 days: 482 views
7 days prior to feature:22 views
... Show them how many potential buyers are looking at their home!
The Internet – Your Path to Success
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Your listings
• Stay in touch
Stay in touch!
@realestateconz, @realagentpro
www.unconditional.co.nz
0800 732 536 [email protected]