Unicorns and the Future of VR

Future ofVRFuture ofVR The The

Unicorns

@xinchungxin@shanghype.com

and the

Future ofVR

KickStarter $2.4MVC $81MAcquired

Oculus VR Acquired by Facebook for $2B

$2B

$600MVC

Magic Leap $600M VC

Future ofVR The

VR Fail: Nintendo Virtual Boy

Those who don’t learn from the past...

AR Fail: Google Glass

recent past...

$4BR&D

Hardware Fail: Nintendo Virtual Boy

recentfails...

VR Smell-o-vision CES 2015

are bound torepeat it...

Notorious VR: 3D Head CES 2015

...again

VR $$$

Funding VR

2B+ downloads

since 2010

Mobile App Marketplace Unicorn Rovio

$50K/dayAppstore 2013

Mobile App Viral Hit Flappy Bird

Mobile vs VR Growth Analogs

2015

2005

Smart Phone

2016

2007

iPhone

HardwareShake out

App marketplaces

Game Spectating

Social Netowrks

2017

2010

5BApps DL’d

iPad

1st VR Killer AppAR HMDs

Tourism

Pornography

Healthcare & Enterprise Apps

2018

2012

Augmented Reality

(Wearable)

Haptics

2020

2015

25B Apps DL’d $355B Rev2.6B Users

Hype!Consumer

HMDs

2009

iPhone Cut & Paste

Angry Birds25B

Apps DL’d

Mobile

2018

2012

FlappyBird

VR

MAINSTREAM PLAYER HARDWARE APP MARKET MOTIVATION

VR Consumer Ecosystem 2015

? ?

? ?

Focus on UX now, or Else

Don’t Worry, the Content is there

VR Lean Methods

Iterate fast & Pivot fearlessly

Comfort > Realism

Platform Agnostic

Study Ecosystems

Practice Empathy

Look beyond games

New Medium, New KPIs:

Comfort, Presence,

Emotion, Social, Session

Skills & Market Trends in VR

Mobile/Web

VideoMarketing/Social

Hardware

Games

Up & to the right… Right?

$150B TAM by 2020 unlikely

VR Funding

Boot Strap < $100K

Angel $50K-1M VC Series A >$1M

Kickstarter $50K-$1M+

$

VR Startup Resources

AngeList

The Lean Startup

SlideShareKickstarter

Thank You@xinchung

xin@shanghype.com