Unicorns and the Future of Virtual Reality
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Transcript of Unicorns and the Future of Virtual Reality
Unicorns and the Future of VR
Future ofVRFuture ofVR The The
KickStarter $2.4MVC $81MAcquired
Oculus VR Acquired by Facebook for $2B
$2B
$600MVC
Magic Leap $600M VC
Future ofVR The
VR Fail: Nintendo Virtual Boy
Those who don’t learn from the past...
AR Fail: Google Glass
recent past...
$4BR&D
Hardware Fail: Nintendo Virtual Boy
recentfails...
VR Smell-o-vision CES 2015
are bound torepeat it...
Notorious VR: 3D Head CES 2015
...again
VR $$$
Funding VR
2B+ downloads
since 2010
Mobile App Marketplace Unicorn Rovio
$50K/dayAppstore 2013
Mobile App Viral Hit Flappy Bird
Mobile vs VR Growth Analogs
2015
2005
Smart Phone
2016
2007
iPhone
HardwareShake out
App marketplaces
Game Spectating
Social Netowrks
2017
2010
5BApps DL’d
iPad
1st VR Killer AppAR HMDs
Tourism
Pornography
Healthcare & Enterprise Apps
2018
2012
Augmented Reality
(Wearable)
Haptics
2020
2015
25B Apps DL’d $355B Rev2.6B Users
Hype!Consumer
HMDs
2009
iPhone Cut & Paste
Angry Birds25B
Apps DL’d
Mobile
2018
2012
FlappyBird
VR
MAINSTREAM PLAYER HARDWARE APP MARKET MOTIVATION
VR Consumer Ecosystem 2015
? ?
? ?
Focus on UX now, or Else
Don’t Worry, the Content is there
VR Lean Methods
Iterate fast & Pivot fearlessly
Comfort > Realism
Platform Agnostic
Study Ecosystems
Practice Empathy
Look beyond games
New Medium, New KPIs:
Comfort, Presence,
Emotion, Social, Session
Skills & Market Trends in VR
Mobile/Web
VideoMarketing/Social
Hardware
Games
Up & to the right… Right?
$150B TAM by 2020 unlikely
VR Funding
Boot Strap < $100K
Angel $50K-1M VC Series A >$1M
Kickstarter $50K-$1M+
$
VR Startup Resources
AngeList
The Lean Startup
SlideShareKickstarter
