““Understanding Your Understanding Your Customer”Customer”

““Understanding Your Understanding Your Customer”Customer”

- Jeffrey Grant- Bretley Hanson

- Shane Fackrell

By: Mike Griswold

IntroductionIntroduction-Introduction

-Retailing: 2007

-Point of Sale

-Segmentation

-Location Cubed

-A New Idea

-Strong Retailers

- Questions

•Customer Choice

•Where to Buy?

•What to Buy?

•Unique Items:

•Millions of Options

•Brand Loyalty

• 340 Unique Items down from 390 a year.

Retailing: 2007-Introduction

-Retailing: 2007

-Point of Sale

-Segmentation

-Location Cubed

-A New Idea

-Strong Retailers

- Questions

•Knowing the customer

•Doing Marketing Research

•Demographics

•Segmentation

•Sleeping Retailers

Point of Sale-Introduction

-Retailing: 2007

-Point of Sale

-Segmentation

-Location Cubed

-A New Idea

-Strong Retailers

- Questions

•Marketing Research

•Points of Sale

•RFID

•Barcode

•Organizing Software

Segmentation-Introduction

-Retailing: 2007

-Point of Sale

-Segmentation

-Location Cubed

-A New Idea

-Strong Retailers

- Questions

•Market Trends

•Population Trends

•Huge Market Potential

-Aging boomers

-Lower income people

-The healthy children market

-Hispanics

Location, Location, Location?-Introduction

-Retailing: 2007

-Point of Sale

-Segmentation

-Location Cubed

-A New Idea

-Strong Retailers

- Questions

•Location is no longer relevant

•Convenient location is last among

•Clean and neat

•High quality

•Accurate shelf tags

•Low prices

•Buy as much as possible!

A New Idea-Introduction

-Retailing: 2007

-Point of Sale

-Segmentation

-Location Cubed

-A New Idea

-Strong Retailers

- Questions

Solutions, NOT Ingredients

Bundle Products using information gathered

Example:

Time

Skill

Quality

Value

Health / Wellness

Other Notable Retailers-Introduction

-Retailing: 2007

-Point of Sale

-Segmentation

-Location Cubed

-A New Idea

-Strong Retailers

- Questions

•Staples

-Easier to shop

•Best Buy

-Geek Squad

•PetSmart

-Focused on Owner

Questions?-Introduction

-Retailing: 2007

-Point of Sale

-Segmentation

-Location Cubed

-A New Idea

-Strong Retailers

- Questions

Credentials-Introduction

-Retailing: 2007

-Point of Sale

-Segmentation

-Location Cubed

-A New Idea

-Strong Retailers

- Questions

Mike Griswold

1. MBA – business and economics

2. University of New Hampshire

3. Six-Sigma Green Belt certified

4. Implemented POS and UPC scanning at “Shaw’s” and “Albertsons”

5. Director of Integration

6. Director of supply chain business programs.