1101/20/98 Major Histocompatability Complex Molecular chaparones Hugh B. Fackrell.
“Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike...
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Transcript of “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike...
““Understanding Your Understanding Your Customer”Customer”
““Understanding Your Understanding Your Customer”Customer”
- Jeffrey Grant- Bretley Hanson
- Shane Fackrell
By: Mike Griswold
IntroductionIntroduction-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Customer Choice
•Where to Buy?
•What to Buy?
•Unique Items:
•Millions of Options
•Brand Loyalty
• 340 Unique Items down from 390 a year.
Retailing: 2007-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Knowing the customer
•Doing Marketing Research
•Demographics
•Segmentation
•Sleeping Retailers
Point of Sale-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Marketing Research
•Points of Sale
•RFID
•Barcode
•Organizing Software
Segmentation-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Market Trends
•Population Trends
•Huge Market Potential
-Aging boomers
-Lower income people
-The healthy children market
-Hispanics
Location, Location, Location?-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Location is no longer relevant
•Convenient location is last among
•Clean and neat
•High quality
•Accurate shelf tags
•Low prices
•Buy as much as possible!
A New Idea-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
Solutions, NOT Ingredients
Bundle Products using information gathered
Example:
Time
Skill
Quality
Value
Health / Wellness
Other Notable Retailers-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Staples
-Easier to shop
•Best Buy
-Geek Squad
•PetSmart
-Focused on Owner
Questions?-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
Credentials-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
Mike Griswold
1. MBA – business and economics
2. University of New Hampshire
3. Six-Sigma Green Belt certified
4. Implemented POS and UPC scanning at “Shaw’s” and “Albertsons”
5. Director of Integration
6. Director of supply chain business programs.