UNDERSTANDING WEB ANALYTICS

INDEX

Chapter 1 – What is web analytics?

Chapter 2 – How does it help?

Chapter 3 – What does it tell?

Chapter 4 – How does it work?

Chapter 5 – Why use it?

Chapter 6 – Features of web analytics.

Chapter 7 – Additional features.

Chapter 8 – Why web analytics as a career?

CHAPTER 1

What is web analytics?

Web analytics is the measurement, collection, analysis and reporting of website data for purposes of understanding and optimizing web usage.

Web analytics tools measure your website traffic and delivers the data that can be easily understood in order to optimize the website for a better ROI.

CHAPTER 2

How does it help?

Business and market research

Assess and improve effectiveness of a website.

Gauge traffic and popularity trends

Estimate how traffic changes with a campaign.

CHAPTER 3

What does it tell?

Which marketing initiatives are most effective?

Which online ad is most effective?

What are traffic patterns on my website?

Which customer segments are most valuable?

Where are my visitors coming from and what do they do on my site?

How can my website convert more visitors into customers?

Why do so many people leave my site without doing what I want?

What content are people interested in?

CHAPTER 4

How does it work?

Visitor arrives at your website

Visitor Profile Repository

Call goes out toVisitor Profile

Repository

CMS (Serves content)

build profile

First-time visitor

retrieve profile

Repeat visitorSelf-learning

Predictive Modeling Engine

Optimalcontent decisionsent to CMS

Content library

CHAPTER 5

Why use it?

Because it answers your questions.

Questions data can answer…

Q 1. How do people find me

online?

Direct Traffic

Search Engine Traffic

G

Referral Traffic

G

Ad Traffic

G

Keyword Traffic

G

Q 2. Where do they come

from?

Location Report

Q 3. What do they see on

my site?

Heat Map Report

Q 4. Are they valuable?

Ecommerce Report

CHAPTER 6

Features of web analytics.

Content Analytics

Mobile Analytics

Conversion Analytics

Social Analytics

Advertising Analytics

CHAPTER 7

Additional features.

Track offline campaigns

Filter your data

Track your website goals

Customizable dashboards

Compare any date range

Export data in any format

Visitor segmentation

Visitor Member Customer

CHAPTER 8

Why web analytics as a career?

Less competition as it is not a well known career opportunity.

All the corporate companies with an online presence require a web analyst to help them increase their ROI.

Thank You...