Post on 16-Dec-2015
Understanding the Unique Elements for Outdoor Digital Sign Deployment
» Robert Molloy» President
» CyberResearch, Inc.» Branford, CT USA
» Presented at the Digital Signage Show» New York, New York » November 11, 2009
» Copyright 2009 CyberResearch, Inc. Branford, CT, USA » All Rights Reserved
Restaurants
• Drive-thru Menu Boards
• QSR Preview Menu Boards & Kiosk
• Gas Station / Convenience Stores
• Outdoor Dining / Sports Bars
• Food Service / Cafeterias
Entertainment
• Theme Parks / Way Finding
• Sports Stadiums / Arenas / Events
• Hotel / Casino / Race Track
• Golf Course / Rock Concerts
• Performing Arts / Theaters / Museums
Transportation
• Airport Facilities
• Train / Subway / Bus Stations
• Highway Toll Plaza
• Bus Shelter Street Furniture
• Cruse Ship / Ferry Docks
Public Facilities
• Retail Digital Signage
• Shopping Malls
• University Campus
• Trade Shows / Exhibit Halls
• House of Worship
Outdoor Video 720P/1080P FHD
• Outdoor Home Theater*
• Patio / Deck / Barbecue
• Sports Bars / Night Clubs
• Yachts / Swimming Pools / Spas
• Luxury Box Instant Replay >
Government / Military / Industrial
• Public Buildings / Parking Lots
• Military Bases / Hospitals
• R&D Laboratories / Training Simulators
• Petrochemical / Offshore Platforms
• Manufacturing / Process Control
Mechanical Design
What it takes to build a rugged sunlight readable digital signage display which can withstand the demands of all-weather outdoor 24/7 operation (including solar radiation, heat, cold, dust, wind, rain and snow)
Vandal Resistance
• Vandal resistant fasteners
• Mechanical lock
• Alarm systems
• Other security measures
Installation Considerations
• Careful consideration should be given to orientation, tilt and shading.
• Smart location can prolong LCD life
• Improve image viewing quality
• Reduce long term operation and maintenance cost
Field Serviceability
Modular easy to service components and remove internet based performance monitoring systems can help ensure trouble free operation
What’s The Difference?
• Consumer LCD displays.
• Commercial digital information displays/DID.
• Industrial displays.
• Outdoor sunlight readable displays.
Return On Investment/ROI
• Business process
• Target high ROI applications to increase sales and profits
Benefits of Digital Signage• Deliver targeted promotions at the right
time and place.
• Personalize your communications on a one-to-one basis.
• Engage your customer and reduce perceived wait times.
• Provide compelling content to enhance the “customer experience”.
• Build your brand and generate more repeat business.