Post on 17-May-2015
© 2010 Site-Seeker, Inc.www.site-seeker.com
Andrea Hewlett
Internet Marketing Strategist
Site-Seeker, Inc. \\
dental@site-seeker.com
Dan Salamone
Marketing & Communication Coordinator
Site-Seeker, Inc. \\
dansalamone@site-seeker.com
Understanding Social MediaFor Dental Practices
© 2010 Site-Seeker, Inc.www.site-seeker.com
• Founded in 2003
• Corporate Office in Upstate NY• Offices in Bloomfield CT, Rochester, NY, New Jersey
• Employees 20 in CNY, CT, NJ, MA, & VA
• Full Service Internet Marketing Agency• Search Engine Optimization Services• Pay-Per-Click Management Services• Social Media Implementation and Mgmt• Web Design, Development, Applications & Testing• Analytics
Who are we?
© 2010 Site-Seeker, Inc.www.site-seeker.com
Fast Track 50 of CNY
2007 2008 2009
3 4 2
MV Chamber of Commerce
Top 3
2009 Business of the Year
Founding Partner
© 2010 Site-Seeker, Inc.www.site-seeker.com
The premise of social media
marketing and PR is engaging your
audience in conversation in a way
that provides mutual benefit.
From:Marketing Sherpa2009 Social Media and PR Benchmark Guide
© 2010 Site-Seeker, Inc.www.site-seeker.com
Why is Social Media Important?
© 2010 Site-Seeker, Inc.www.site-seeker.com
© 2009 Site-Seeker, Inc.
1. Community Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Patient Acquisition
Social Media is:
© 2010 Site-Seeker, Inc.www.site-seeker.com
It takes as much energy to wish as it does to plan.
- Eleanor Roosevelt
© 2010 Site-Seeker, Inc.www.site-seeker.com
The Path…
• Identify what you are trying to accomplish: objectives
• Identify your options
• Create a plan
• Build a system for measuring
© 2010 Site-Seeker, Inc.www.site-seeker.com
Top Insights - Facebook Demographics:
1) 35-54 fastest growing• 276.4% growth rate
2) 55+ second fastest growing • 194.3% growth rate
3) 25-34 doubles every 6 months
4) More females (55.7%) than males (42.2%)• 2.2% unknown gender.
5) 18-24 remains largest • 40.8% • down from 53.8%
© 2010 Site-Seeker, Inc.www.site-seeker.com
What is a Facebook fan?
• According to Facebook:
• Average user becomes a fan of 4 pages each month.
• Free way to advertise your company or product
• A great way to engage users through promotions and contests.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Creating your Facebook page:
• Identify your objectives
• Practice presence
• New patient acquisition
• Patient loyalty
• Who will view your page?
• What do you want your page to say about you?
• How will you engage your audience
• Refer a Friend, Appointment Requests, Community Service, and Education
© 2010 Site-Seeker, Inc.www.site-seeker.com
Tips for a successful page:
• Location, Location, Location • Phone numbers• Hours • Location
• Encourage your “fans” to interact
• Sponsor fun events
• Allow patients to ask questions
• Include pictures of the office
© 2010 Site-Seeker, Inc.www.site-seeker.com
What Can Facebook do for your practice?
• Build a Fan base
• Promotes you as the “Expert”
• Attract New Patients
• Receive Patient Feedback
• Create Relationships with your Patients
© 2010 Site-Seeker, Inc.www.site-seeker.com
Verify
ABC Dental123 Dental StreetDental Land, CT
(123) 456-7890
© 2010 Site-Seeker, Inc.www.site-seeker.com
Local Search - Summary
• Free
• Easy
• Trackable
• Gets you there with little to no effort
© 2010 Site-Seeker, Inc.www.site-seeker.com
Online Reputation Management
Personal Reviews
• Google Places• Yelp!• Healthgrades• Wellness
Relax! Manage them, don’t react!
© 2010 Site-Seeker, Inc.www.site-seeker.com
Video is quickly becoming as widespread a content medium online as text!
2: The second largest Search Engine in the world (behind Google)
24 Hours: The amount of video uploaded to YouTube every minute.
1,000 Years: The amount of time it would take to watch every video on YouTube.
100 Million: The amount of YouTube videos watched everyday.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Monitor Successes
Is this your target audience?
© 2010 Site-Seeker, Inc.www.site-seeker.com
Establishing Credibility with Social Media
Become the Expert
Create Accounts (Name Claim)
Grow Networks
Create Content
Distribute Content
Participate in Discussion
Lead Discussion
© 2010 Site-Seeker, Inc.www.site-seeker.com
How to Distribute Your BlogEmail Campaign
Other Blogs
Social Bookmarking Sites
Other (links)…
Blog Posts
© 2010 Site-Seeker, Inc.www.site-seeker.com
How will you measure the effectiveness of your website?
• Increased visitors to the site
• New patient appointment requests
• Patient referrals
• Phone Calls
Establish Baseline & Benchmarks
© 2010 Site-Seeker, Inc.www.site-seeker.com
Relax: There’s a lot of buzz out there, the trick is to not feel overwhelmed.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Focus: No need to tackle it all at once. Pick a platform and start there.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Educate: People will care about what you have to say, as long as they can understand it.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Listen: Don’t make this all about you. Hear what people are talking about and welcome that conversation.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Be Patient: You will not see results over night. They will come in time as your voice builds.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Request a free Website Consultation Today!
© 2010 Site-Seeker, Inc.www.site-seeker.com
Understanding Social MediaFor Dental Practices
Thank You!
Andrea Hewlett
Internet Marketing Strategist
Site-Seeker, Inc. \\
dental@site-seeker.com
Dan Salamone
Marketing & Communication Coordinator
Site-Seeker, Inc. \\
dansalamone@site-seeker.com