Understanding Social Media for Dental Practices

© 2010 Site-Seeker, Inc.www.site-seeker.com

Andrea Hewlett

Internet Marketing Strategist

Site-Seeker, Inc. \\

[email protected]

Dan Salamone

Marketing & Communication Coordinator


[email protected]

Understanding Social MediaFor Dental Practices

http://www.site-seeker.com/


• Founded in 2003

• Corporate Office in Upstate NY• Offices in Bloomfield CT, Rochester, NY, New Jersey

• Employees 20 in CNY, CT, NJ, MA, & VA

• Full Service Internet Marketing Agency• Search Engine Optimization Services• Pay-Per-Click Management Services• Social Media Implementation and Mgmt• Web Design, Development, Applications & Testing• Analytics

Who are we?



Fast Track 50 of CNY

2007 2008 2009

3 4 2

MV Chamber of Commerce

Top 3

2009 Business of the Year

Founding Partner



The premise of social media

marketing and PR is engaging your

audience in conversation in a way

that provides mutual benefit.

From:Marketing Sherpa2009 Social Media and PR Benchmark Guide



Why is Social Media Important?



Socialnomics Video



© 2009 Site-Seeker, Inc.

1. Community Relations

2. Customer Service

3. Loyalty Building

4. Collaboration

5. Networking

6. Patient Acquisition

Social Media is:



It takes as much energy to wish as it does to plan.

- Eleanor Roosevelt



The Path…

• Identify what you are trying to accomplish: objectives

• Identify your options

• Create a plan

• Build a system for measuring



Top Insights - Facebook Demographics:

1) 35-54 fastest growing• 276.4% growth rate

2) 55+ second fastest growing • 194.3% growth rate

3) 25-34 doubles every 6 months

4) More females (55.7%) than males (42.2%)• 2.2% unknown gender.

5) 18-24 remains largest • 40.8% • down from 53.8%



What is a Facebook fan?

• According to Facebook:

• Average user becomes a fan of 4 pages each month.

• Free way to advertise your company or product

• A great way to engage users through promotions and contests.



The “Like” Virus



Creating your Facebook page:

• Identify your objectives

• Practice presence

• New patient acquisition

• Patient loyalty

• Who will view your page?

• What do you want your page to say about you?

• How will you engage your audience

• Refer a Friend, Appointment Requests, Community Service, and Education



Tips for a successful page:

• Location, Location, Location • Phone numbers• Hours • Location

• Encourage your “fans” to interact

• Sponsor fun events

• Allow patients to ask questions

• Include pictures of the office



Engagements



On-Site Engagements



Measure



What Can Facebook do for your practice?

• Build a Fan base

• Promotes you as the “Expert”

• Attract New Patients

• Receive Patient Feedback

• Create Relationships with your Patients



Get Listed - Step 1



Verify

ABC Dental123 Dental StreetDental Land, CT

(123) 456-7890



Print



Search Engine Results Page



Measure



Local Search - Summary

• Free

• Easy

• Trackable

• Gets you there with little to no effort



Online Reputation Management

Personal Reviews

• Google Places• Yelp!• Healthgrades• Wellness

Relax! Manage them, don’t react!



Video is quickly becoming as widespread a content medium online as text!

2: The second largest Search Engine in the world (behind Google)

24 Hours: The amount of video uploaded to YouTube every minute.

1,000 Years: The amount of time it would take to watch every video on YouTube.

100 Million: The amount of YouTube videos watched everyday.



Leverage What’s Out There



Monitor Successes



Monitor Successes

Is this your target audience?



Establishing Credibility with Social Media

Become the Expert

Create Accounts (Name Claim)

Grow Networks

Create Content

Distribute Content

Participate in Discussion

Lead Discussion



How to Distribute Your BlogEmail Campaign

Twitter

Facebook

Other Blogs

Social Bookmarking Sites

LinkedIn

Other (links)…

Blog Posts



How will you measure the effectiveness of your website?

• Increased visitors to the site

• New patient appointment requests

• Patient referrals

• Phone Calls

Establish Baseline & Benchmarks



Final Words of Wisdom



Relax: There’s a lot of buzz out there, the trick is to not feel overwhelmed.



Focus: No need to tackle it all at once. Pick a platform and start there.



Educate: People will care about what you have to say, as long as they can understand it.



Listen: Don’t make this all about you. Hear what people are talking about and welcome that conversation.



Be Patient: You will not see results over night. They will come in time as your voice builds.



Ready to get started?



Request a free Website Consultation Today!



Understanding Social MediaFor Dental Practices

Thank You!

Andrea Hewlett

Internet Marketing Strategist


[email protected]

Dan Salamone

Marketing & Communication Coordinator


[email protected]


Understanding Social Media for Dental Practices

Business

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