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Understanding and Enhancing Motivation

E.F. Roosegaarde Bisschop

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Understanding and Enhancing Motivation

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Understanding and Enhancing Motivation

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Understanding and Enhancing Motivation

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Understanding and Enhancing Motivation

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• Café vs. e-learning platform

• Not the same goals.

• Same mechanisms that influence choice?

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What are these mechanisms that motivate people?

Intention to Continuance

Satisfaction

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OK!

SatisfactionContinuance

+SatisfactionContinuance T A M

Technology Acceptance Model

F.D. Davis

1989

ContinuanceSatisfaction

+SatisfactionContinuance

Perceived usefulness

Perceived ease of use

T A M

+SatisfactionContinuance S D T

Self Determination Theory

E.L. Deci

R.M. Ryan

1985

T A M

+SatisfactionContinuance

Enhance quality of the

motivation

by meeting

three basic

psychological needs

S D TT A M

+SatisfactionContinuance

Autonomy

Competence

Relatedness

Sense of willingness

Sense of being able

Sense of togetherness

S D TT A M

Continuance

+SatisfactionContinuance

Perceived usefulness

Perceived ease of use

Autonomy

Competence

Relatedness

Satisfaction

S D TT A M

Continuance

+SatisfactionContinuance T A M

Perceived usefulness

Perceived ease of use

S D TTeachers (Sørebø, 2009)

Conformation Satisfaction

Autonomy

Competence

Relatedness

Continuance

+SatisfactionContinuance T A M

Perceived usefulness

Perceived ease of use

S D T

Need for Autonomy

Need for Competenc

e

Need for Relatedness

Conformation

• Need to feel competent

• Perceived ease of use

• Conformation, support

• Usefulness from teachers

perspective

• Next year’s curriculum

Teachers (Sørebø, 2009)

Continuance

+SatisfactionContinuance T A M

Perceived usefulness

Perceived ease of use

S D TEarly adopting teachersPersonal experience

Satisfaction

Autonomy

Competence

Relatedness

Continuance

Satisfaction

+SatisfactionContinuance T A M

Perceived usefulness

Perceived ease of use

S D T

Need for Autonomy

Need for Competenc

e

Need for Relatedness

Early adopting teachersPersonal experience

Early adopters, think-tanks can be

ineffective in proliferation if

• they overlook the need for

competence and support of

colleagues

• they do not focus on usefulness

• e-learning is not integrated in

curriculum

Continuance

+SatisfactionContinuance T A M

Perceived usefulness

Perceived ease of use

S D T

Autonomy

Competence

Relatedness

Satisfaction

Ease of use Usefulness

+SatisfactionContinuance T A M S D TEase of use Usefulness

+SatisfactionContinuance T A M

Perceived ease of use

S D TEase of use Usefulness

+SatisfactionContinuance T A M S D TEase of use Usefulness

+SatisfactionContinuance T A M S D TEase of use Usefulness

+SatisfactionContinuance T A M S D TEase of use Usefulness

+SatisfactionContinuance T A M S D TEase of use Usefulness

ContinuanceSatisfaction

+SatisfactionContinuance Reasons

Perceived usefulness

Perceived ease of use

Feelings

Autonomy

Personal traits

Competence

Relatedness

Ego orientation

Task orientation

Habits

Perfectionism

............

ContinuanceSatisfaction

+SatisfactionContinuance Reasons

Perceived usefulness

Perceived ease of use

Feelings

Need for Autonomy

Personal traits

Need for Competence

Need for Relatedness

Ego orientation

Task orientation

Habits

Perfectionism

............

• Intrinsic motivation -> better results

• Autonomy, competence,

relatedness

• Perceived ease of use is essential

• Support is essential

• Perceived usefulness

• Mismatch early adopters vs majority

Conclusions

What happened with the café?

They found a solution.......

Better, more comfortable chairs.....

Perceived ease of use!

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ef.roosegaardebisschop@gmail.com

E.F. Roosegaarde Bisschop