Understand Issues Relevant to Design for Advertising

Matthew Jones

Types Of Advertising

Digital

Social Facebook

Private Inboxing

Facebook Wall Adverts

Radio Ads

TV Ads

Broadcast Film Trailers

Product Placement

Printed

Mobile Phones

Text

Email

In app ads

Posters

Stickers

Guerilla Advertising

Flash Mobs

UsuallyIllegal

Online AdvertisingOnline advertising, additionally called web showcasing or Internet promoting or web publicising, is a type of showcasing and publicising which utilizes the internet to convey special advertising messages to purchasers.

Print AdvertisingPrint media advertising is a type of promoting that utilizations physically printed media, for example, magazines and daily papers, to achieve buyers, business clients and prospects. Sponsors additionally utilize computerized media, for example, pennant promotions, versatile publicizing, and promoting in online networking, to reach the same target audiences.

Guerilla AdvertisingGuerrilla marketing is an ad procedure idea intended for organizations to advance their items or administrations in a whimsical route with little spending plan to spend. This includes high vitality and creative energy concentrating on getting a handle on the consideration of people in general in more individual and personal level.

Outdoor AdvertisingOutdoor advertising is advertising that isn’t indoors. E.g. car magnets, car/van vinyls, billboards, bus signs, taxis etc.

Product Placement AdvertisingProduct placement is where the item that the company is trying to get you to purchase is in a film, or a tv program, so the product isn’t officially being advertised, but still on the screen and you can see it. An example is show below.

Mobile AdvertisingMobile advertising is making use of the mobile phone. This includes text messages and in app adverts.

Packaging AdvertisingPackaging Advertising is making the packaging look nice and appealing to the customer so that they buy the product.

Design ContextsWhat information do you need to make an advert?

● Product● Budget● Target Audience● Previous Adverts● Colour Schemes● Is it one ad or a series

Constraints In AdvertisingThere are several things that could get in your way when making an advert, these include:

● Selecting the correct target market (e.g. don’t advertise vodka to a 5 year old)

● Law means you can’t advertise alcohol or cigarettes before certain times.● Money - you can’t make an expensive advert with £3.99● Graphical Images - you have to prove that this is beneficial to the advert

and also must be played at the correct time on the correct channel - e.g. don’t have a dying child on cbeebies at 2 o’clock in the afternoon

Vitamin Water AdvertThis advert is is promoting the product by showing the vitamins in the drinks. The pop art colours make the ad stand out but also show what's in the drink.

Less Wrinkles in only 60 MinutesThis is using the comparison strategy. This is often used in washing up liquids and other items such as persil or aldi’s own brand etc.

Children see things differentlyThis advert is also using the comparison strategy but in a different context and a different way. This is to alert people to keep the detergents and bleaches higher up that you normally would.