UNCONVENTIONAL COMMUNICATION

Karim MélaouahHead of Planning - In Adv

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CONVENTIONAL

Adjective

1. conforming or adhering to accepted standards, as of conduct or taste: conventional behavior.

2. pertaining to convention or general agreement; established by general consent or accepted usage; arbitrarily determined: conventional symbols.

3. ordinary rather than different or original: conventional phraseology.

4. Art.

a. in accordance with an accepted manner, model, or tradition.

b. represented in a generalized or simplified manner.

www.thesaurus.com

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WHAT’S CONVENTIONALBRAND COMMUNICATION?

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1. MEDIA

2. LANGUAGE

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CONVENTIONALMEDIA

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PRESS

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POSTERS

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RADIO

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TV

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PACKAGING

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POINT OF SALE

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WEB BANNERS

CONVENTIONALLANGUAGE

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THE “2/3 - 1/3” RULE

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THE “BRAND-5-TIME” RULE

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THE “PACK AT THE END” RULE

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THE “READ WHILE DRIVING”

RULE

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THE “APPETISING SHOT” RULE

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THE “IMAGE VS WORDS” RULE

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THE “SHOCK” RULE

NOW… WHAT’S UNCONVENTIONALBRAND COMMUNICATION?

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UNCONVENTIONALMEDIA

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UNCONVENTIONALLANGUAGE

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thank you

by karim melaouahtwitter @youmeanboris

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