unconventional com
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UNCONVENTIONAL COMMUNICATION Karim Mélaouah Head of Planning - In Adv 1
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a lecture @ bocconi university in milano from a few years ago (sorry for the bad image quality)
Transcript of unconventional com
UNCONVENTIONAL COMMUNICATION
Karim MélaouahHead of Planning - In Adv
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CONVENTIONAL
Adjective
1. conforming or adhering to accepted standards, as of conduct or taste: conventional behavior.
2. pertaining to convention or general agreement; established by general consent or accepted usage; arbitrarily determined: conventional symbols.
3. ordinary rather than different or original: conventional phraseology.
4. Art.
a. in accordance with an accepted manner, model, or tradition.
b. represented in a generalized or simplified manner.
www.thesaurus.com
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WHAT’S CONVENTIONALBRAND COMMUNICATION?
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1. MEDIA
2. LANGUAGE
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CONVENTIONALMEDIA
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PRESS
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POSTERS
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RADIO
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TV
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PACKAGING
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POINT OF SALE
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WEB BANNERS
CONVENTIONALLANGUAGE
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THE “2/3 - 1/3” RULE
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THE “BRAND-5-TIME” RULE
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THE “PACK AT THE END” RULE
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THE “READ WHILE DRIVING”
RULE
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THE “APPETISING SHOT” RULE
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THE “IMAGE VS WORDS” RULE
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THE “SHOCK” RULE
NOW… WHAT’S UNCONVENTIONALBRAND COMMUNICATION?
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UNCONVENTIONALMEDIA
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UNCONVENTIONALLANGUAGE
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thank you
by karim melaouahtwitter @youmeanboris
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