#UKHUG 2016: How to Rank for Chocolate - Toast

Post on 09-Jan-2017

93 views 1 download

Transcript of #UKHUG 2016: How to Rank for Chocolate - Toast

VAUGHNARMSTRONGTOASTINBOUND

HowtorankfirstforChocolate

Howdoyourankfor?

Youdon’t!!

Thanksforlistening…enjoythechocolate

Rankingandkeywordsstartwith

BUSINESSSTRATEGY•  Yourbusiness•  Yourgoals•  Yourmarket•  Yourpersonas•  Whereyoustart

Datadrivenprocess–needinginterpretaMon

AUDIT(e.g.SEMRush)YOURWEBSITE•  Keywords,trafficgenerators

•  Breakintofirstpage/secondpage/etc.KEYWORDS,TRAFFIC,DIFFICULTY,RANK

MatchingsuspectsPersonas

Buyingintent•  cateringideasvs.weddingcateringoxford

KeywordAssociaTons=HIGHERCONVERSIONS

Howdoyourankfor?

Howdoyourankfor?

KeywordChain1

KeywordChain2

KeywordChain3

KeywordChain4

KeywordChain5

Placestosellchocolate?

Bestchocolatewebsites?

Howtorankfirstforchocolate?

KEYWORDS,PERSONAS,QUESTIONS

Howdoyourankfor

“Howtorankfirstforchocolate”

VAUGHNARMSTRONGTOASTINBOUND

email:vaughn@toasTnbound.co.uktel:01295221296

Registeryourinterestforthe2017UKHUG

COLLABORATE,LEARN,INSPIRE.

Ifyouwanttocomeandlearn,collaborateandbeinspiredwithbestpracLces,ideasandacLonabletakeawaysfromahostofexpertspeakers

thenpleasedoregisteryourinterestbyclickingbelow…