#UKHUG 2016: How to Rank for Chocolate - Toast
-
Upload
uk-hubspot-user-group-hug -
Category
Marketing
-
view
93 -
download
1
Transcript of #UKHUG 2016: How to Rank for Chocolate - Toast
VAUGHNARMSTRONGTOASTINBOUND
HowtorankfirstforChocolate
Howdoyourankfor?
Youdon’t!!
Thanksforlistening…enjoythechocolate
Rankingandkeywordsstartwith
BUSINESSSTRATEGY• Yourbusiness• Yourgoals• Yourmarket• Yourpersonas• Whereyoustart
Datadrivenprocess–needinginterpretaMon
AUDIT(e.g.SEMRush)YOURWEBSITE• Keywords,trafficgenerators
• Breakintofirstpage/secondpage/etc.KEYWORDS,TRAFFIC,DIFFICULTY,RANK
MatchingsuspectsPersonas
Buyingintent• cateringideasvs.weddingcateringoxford
KeywordAssociaTons=HIGHERCONVERSIONS
Howdoyourankfor?
Howdoyourankfor?
KeywordChain1
KeywordChain2
KeywordChain3
KeywordChain4
KeywordChain5
Placestosellchocolate?
Bestchocolatewebsites?
Howtorankfirstforchocolate?
KEYWORDS,PERSONAS,QUESTIONS
Howdoyourankfor
“Howtorankfirstforchocolate”
VAUGHNARMSTRONGTOASTINBOUND
email:[email protected]:01295221296
Registeryourinterestforthe2017UKHUG
COLLABORATE,LEARN,INSPIRE.
Ifyouwanttocomeandlearn,collaborateandbeinspiredwithbestpracLces,ideasandacLonabletakeawaysfromahostofexpertspeakers
thenpleasedoregisteryourinterestbyclickingbelow…