Post on 29-Nov-2014
description
PiQ Audience Report: UK Music & Radio Community of 58k Tweeters Data from: 8th June – 8th July 2014
About PiQ
Social Media Listening
Poor people insight
CRM Customer
interactions only
PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required
3. Identify influencers within relevant audiences
4. Deep content analytics at users fingertips
Market Research
Slow, not addressable
PiQ is a simple way to action customer audiences in real-time
UK Music and Radio Overview
48% female
52% male
The gender balance of this community is fairly equal, with the largest age group between the ages of 25 and 34.
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5000
10000
15000
20000
25000
30000
<25 25-‐34 35-‐49 >50
UK Music and Radio Audience Top Hashtags Hashtag Cloud
WHAT this is
Shows the top hashtags used by audience
Size of word shows volume
Saturation of word shows relevance
HOW to use it
Identify key topics which audience discusses
Plan content around this
MORE
The dashboard edition of PiQ updates this data daily and provides per-hashtag analytics for precision targeting
This community talks about popular sporting events such as the Tour de France and Wimbledon as well as popular music and culture
UK Music and Radio – Top Radio Presenters/DJs!WHAT this is
Shows the top Radio Presenters and DJs within the community
They are ordered by their degree of influence over other people in the audience (CPI)
HOW to use it
You can use this to identify the key celebrity influencers in the radio community
MORE
The Top Radio Presenters and DJs have millions of listeners between them, and therefore their taste in music will have a direct influence on the community
CPI PI Fllwrs Bio
Stan Collymore @StanCollymore
94 82 486,592 Official Stan Collymore. England, Liverpool, Villa, Forest, Leicester, Bradford, Palace & Southend United! Radio & TV Broadcaster. Views are mine and mine alone.
Nick Grimshaw @grimmers
93 89 1.5M Radio 1 BBC Presenter
Phil Lester @AmazingPhil
93 87 682,049 That guy with the hair from YouTube and Radio 1
Lauren Laverne!@laurenlaverne!
92! 87! 286,810! How could the immortal, collective brain be mistaken? BBC 6Music DJ, TV lady, writer of stuff. This is my (occasionally too) personal Twitter account.
Fearne Cotton!@Fearnecotton!
90! 92! 4.8M! Rockin in a free world DJ/designer/mumma
UK Music and Radio – Top Music Journalism!WHAT this is
Shows the top Music media platforms within the community
They are ordered by their degree of influence over other people in the audience (CPI)
HOW to use it
You can use this to identify the key Magazines/ websites whose stories are being shared by the community
CPI PI Fllwrs Bio
NME!@NME!
95! 89! 628,469! First for music news. Updated by @itsmikelike @gregochrane @lucyjones @kevinegperry @ztubbz @jenny_stevens @laurasnapes
Billboard!@billboard!
92! 93! 1.5M! Billboard is the source for latest music charts, news, events & more
Rolling Stone @Rollingstone
92 92 3.3M The latest news and more from Rolling Stone magazine and http://RollingStone.com
Gigiwise!@Gigiwise!
88! 64! 25,469! All the latest music news, photos, reviews, interviews and more…
Kerrang! Magazine @KerrangMagazine
88 87 437,145 The world’s biggest selling weekly rock magazine.
UK Music and Radio – Top Music Festivals!WHAT this is
Shows the most popular Music Festivals within the community
They are ordered by their degree of influence over other accounts in the audience (CPI)
HOW to use it
Allows understanding of which festivals are the most successful at engaging with fans and building a social media presence
CPI PI Fllwrs Bio
Reading & Leeds Fest @OfficialRandL
90 79 165,351 The official Reading and Leeds Festival Twitter – follow us for the latest news!
Download Festival @DownloadFest
88 78 172,584 The OFFICIAL Twitter for Download – the greatest festival in the world – FACT
Glastonbury Festival @GlastoFest
85 85 412,521 The official Glastonbury Festival Twitter page. We can’t answer every question asked on here, but it should hopefully be answered on
Bestival @Bestival
82 75 53,132 @Bestival 2014 – 4/5/6/7 September at Robin Hill, Isle of Wight #HMSBestival
Creamfields @Creamfields
82 77 94,179 The World’s leading dance music festival #creamfields OFFICIAL AFTERMOVIE OUT NOW!
UK Music and Radio - Top Corporate Influencers!WHAT this is
This shows the top Corporate accounts that are influencing the community
HOW to use it
This helps understand the brands that are making an impact among these users
MORE
The dashboard edition of PiQ allows you to filter out human/corporate and search for users by location, gender or influence
CPI PI Fllwrs Bio
Island Records @IslandRecords
88 89 480,661 The official Island Records Twitter. Island Def Jam Music Group. Your View to Behind The Scenes of IDJ Courtesy of @DJJazzy
theQuietus @theQuietus
88 79 51,849 A new rock music and pop culture website. Tea, toast and cheese
Ministry of Sound!@ministryofsound!
87! 87! 439,215! The home of dance music. Bringing you the latest on our world-famous club, compilations, artists, international events
Pitchfork @pitchforkmedia
86 93 2.4M The essential guide to independent music and beyond.
PledgeMusic @PledgeMusic
85 76 51,218 Hands On, Direct-to-fan The new business of making music.
UK Music and Radio - Top Brands!WHAT this is
Shows the top Brands referred to by audience
HOW to use it
Identify and compare the brands that an audience is talking about
MORE
The dashboard edition of PiQ updates this data daily and provides data for every brand being talked about
You can also find the top images, videos and stories being shared each day, week or month
Brand Relevance (Higher is more relevant)
Volume
2.2x 9K
BBC 18x 9K
Google 3.5x 5K
Amazon 6.7x 5K
Manchester United 7x 5K
Apple 2.9x 2K
Tesco 28x 2K
Netflix 2x 2K
Nike 2.1x 2K
Want more?!
Competitors
• Identify their influencers • Identify the content which drive their
audience • Build strategies to beat them
Real-time
• Track and respond to audience trends in real-time
• See daily snapshots of audience affinity and content behaviour
• Benchmark against your competitors
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