Ubiquitous IA

morville@semanticstudios.com

1 Peter Morville, IDEA 2010

Design for Discovery

Peter Morville & Jeffery Callender

SearchPatterns

Integration renewal, restoration to wholeness

“The making up or composition of a whole by adding together or combining the separate parts or elements.”

Source: Oxford English Dictionary

Information Architects User Experience Designers Interaction Designers + Software Developers + Teachers + Visual Thinkers

“…those who divide the world into two kinds of people, and those who don’t.”

“There are two kinds of people in the world…”

Information Architects + User Experience Designers + Content Strategists + CEOs +

morville@semanticstudios.com Big Architect, Little Architect (2000)

“The little IA may

focus solely on

bottom-up tasks

such as the

definition of

metadata fields

and controlled

vocabularies.”

“The big IA may

play the role of an

orchestra conductor

or film director,

conceiving a vision

and moving the

team forward.”

Eric Reiss, Euro IA (2006)

“I’m an information architect. I map paths and places across physical, digital, and cognitive spaces.” Peter Morville

“A picture can connect the strategic with the tactical in a way no other communication form possibly can.” Dave Gray

in•for•ma•tion ar•chi•tec•ture n.

•  The structural design of shared information environments.

•  The combination of organization, labeling, search, and navigation systems in web sites and intranets.

•  The art and science of shaping information products and experiences to support usability and findability.

•  An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

Polar Bear IA

in•for•ma•tion ar•chi•tect n.

An individual who organizes the patterns inherent in data, making the complex clear.

I mean architect as used in the words architect of foreign policy …as in the creating of systemic, structural, and orderly principles to make something work.

The person who creates the structure or map of information that allows others to find their personal paths to knowledge.

Wurman IA

“Aboriginal Creation myths tell of the legendary totemic beings who had wandered over the continent in the Dreamtime, singing out the name of everything that crossed their path - birds, animals, plants, rocks, waterholes - and so singing the world into existence.”

The Songlines by Bruce Chatwin

Animals use a combination of egocentric and geocentric techniques for wayfinding.

Ambient Findability by Peter Morville

“Probably the best statistical graphic ever drawn, this map by Charles Joseph Minard portrays the losses suffered by Napoleon’s army in the Russian campaign of 1812.” Edward Tufte

http://www.edwardtufte.com/tufte/posters

16 http://niemann.blogs.nytimes.com/2010/03/10/my-way/

Visual Thinking Unwritten Rule #1

“Whoever best describes a problem is the person most likely to solve the problem.

…or, whoever draws the best picture gets the funding.”

“Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe.”

Illustrated by Jeff Callender, Q LTD

Design for Discovery

Peter Morville & Jeffery Callender

SearchPatterns

Search is a… Complex, Adaptive System

Source: Search Patterns (2010)

EngineResults ContentQuery

CreatorsUsers

Interface

GoalsPsychologyBehavior

InteractionA!ordancesLanguage

FeaturesTechnologyAlgorithms

IndexingStructureMetadata

ToolsProcessIncentives

Redefining Search

Question Answering

Decision Making

Pattern Recognition

Understanding

What We Search

How We Search

BrainPort

Camera in glasses captures video.

Image recreated on grid of 400 electrodes.

User feels the shape on the tongue.

Brain learns to see through the tongue.

find·a·bil·i·ty n

The quality of being locatable or navigable.

The degree to which an object is easy to discover or locate.

The degree to which a system or environment supports wayfinding, navigation, and retrieval.

am·bi·ent adj

Surrounding; encircling; enveloping (e.g., ambient air)

the ability to find anyone or anything from anywhere at anytime

Augmented Reality

iPhone Sensors

•  Location (GPS) •  Orientation (Compass) •  Motion (Accelerometer) •  Orientation/Motion (Gyroscope) •  Touch (Multi-Touch, Gestural) •  Light (Ambient) •  Proximity •  Device (Bluetooth) •  Audio (Microphone) •  Image/Video (Camera) •  RFID (Soon)

32,000 B.C. Visual Thinking

1976 Information Architecture

1982 Service Design

1986 Interaction Design

1995 User Experience

2005 Ubiquitous Computing

Intertwingle

“People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t.

Everything is deeply intertwingled.” Ted Nelson

“Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-

media, physico-digital user experiences.” Peter Morville

35 The URL Is Dead, Long Live Search

Over 50% of REI online business is picked up in a store.

Cross Media Integration

Source: Subject to Change (2008)

“After a half-hour, a three-tone alert sounds…If the bottle still has not been opened, the system makes an automated reminder phone call to the patient or a caregiver. The GlowCap system compiles adherence data which anyone can be authorized to track. That way the doctor can make sure Gramps stays on his meds.”

Desktop

Mobile

43 http://www.slideshare.net/jessmcmullin/

Email StoreWeb Catalog Phone

Content Creators

“When a unique identifier is attached to an object, it becomes possible to collect the metadata about that object into a single information shadow.”

“The unique identifier is the leverage point with which to access and manipulate the whole information shadow in relation to similar shadows.”

While Kuniavsky advises that we view information as one of many design materials (like wood and carbon fiber) from which devices can be made, he also highlights its role as “the core material in creating user experiences.”

Heuristics for Pervasive Information Architecture

Andrea Resmini & Luca Rosati http://pervasiveia.com/

Mental Models

http://www.rosenfeldmedia.com/books/mental-models/

Features

48 New Soft City by Dan Hill

49 Urban Sensing by Dan Hill

When we try to pick out anything by itself, we find it hitched to everything else in the universe. John Muir

Yosemite Valley Panorama (Photo by John Colby)

IA Therefore I Am

Ubiquitous IA

Design

Transcript of Ubiquitous IA

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