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Ubiquitous IA
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Peter Morville's talk at IDEA 2010.
Transcript of Ubiquitous IA
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Integration renewal, restoration to wholeness
“The making up or composition of a whole by adding together or combining the separate parts or elements.”
Source: Oxford English Dictionary
Information Architects User Experience Designers Interaction Designers + Software Developers + Teachers + Visual Thinkers
“…those who divide the world into two kinds of people, and those who don’t.”
“There are two kinds of people in the world…”
Information Architects + User Experience Designers + Content Strategists + CEOs +
[email protected] Big Architect, Little Architect (2000)
“The little IA may
focus solely on
bottom-up tasks
such as the
definition of
metadata fields
and controlled
vocabularies.”
“The big IA may
play the role of an
orchestra conductor
or film director,
conceiving a vision
and moving the
team forward.”
Eric Reiss, Euro IA (2006)
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“I’m an information architect. I map paths and places across physical, digital, and cognitive spaces.” Peter Morville
“A picture can connect the strategic with the tactical in a way no other communication form possibly can.” Dave Gray
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in•for•ma•tion ar•chi•tec•ture n.
• The structural design of shared information environments.
• The combination of organization, labeling, search, and navigation systems in web sites and intranets.
• The art and science of shaping information products and experiences to support usability and findability.
• An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
Polar Bear IA
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in•for•ma•tion ar•chi•tect n.
An individual who organizes the patterns inherent in data, making the complex clear.
I mean architect as used in the words architect of foreign policy …as in the creating of systemic, structural, and orderly principles to make something work.
The person who creates the structure or map of information that allows others to find their personal paths to knowledge.
Wurman IA
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“Aboriginal Creation myths tell of the legendary totemic beings who had wandered over the continent in the Dreamtime, singing out the name of everything that crossed their path - birds, animals, plants, rocks, waterholes - and so singing the world into existence.”
The Songlines by Bruce Chatwin
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Animals use a combination of egocentric and geocentric techniques for wayfinding.
Ambient Findability by Peter Morville
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“Probably the best statistical graphic ever drawn, this map by Charles Joseph Minard portrays the losses suffered by Napoleon’s army in the Russian campaign of 1812.” Edward Tufte
http://www.edwardtufte.com/tufte/posters
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Visual Thinking Unwritten Rule #1
“Whoever best describes a problem is the person most likely to solve the problem.
…or, whoever draws the best picture gets the funding.”
“Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe.”
Illustrated by Jeff Callender, Q LTD
Design for Discovery
Peter Morville & Jeffery Callender
SearchPatterns
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Search is a… Complex, Adaptive System
Source: Search Patterns (2010)
EngineResults ContentQuery
CreatorsUsers
Interface
GoalsPsychologyBehavior
InteractionA!ordancesLanguage
FeaturesTechnologyAlgorithms
IndexingStructureMetadata
ToolsProcessIncentives
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BrainPort
Camera in glasses captures video.
Image recreated on grid of 400 electrodes.
User feels the shape on the tongue.
Brain learns to see through the tongue.
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find·a·bil·i·ty n
The quality of being locatable or navigable.
The degree to which an object is easy to discover or locate.
The degree to which a system or environment supports wayfinding, navigation, and retrieval.
am·bi·ent adj
Surrounding; encircling; enveloping (e.g., ambient air)
the ability to find anyone or anything from anywhere at anytime
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iPhone Sensors
• Location (GPS) • Orientation (Compass) • Motion (Accelerometer) • Orientation/Motion (Gyroscope) • Touch (Multi-Touch, Gestural) • Light (Ambient) • Proximity • Device (Bluetooth) • Audio (Microphone) • Image/Video (Camera) • RFID (Soon)
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32,000 B.C. Visual Thinking
1976 Information Architecture
1982 Service Design
1986 Interaction Design
1995 User Experience
2005 Ubiquitous Computing
Intertwingle
“People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t.
Everything is deeply intertwingled.” Ted Nelson
“Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-
media, physico-digital user experiences.” Peter Morville
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“After a half-hour, a three-tone alert sounds…If the bottle still has not been opened, the system makes an automated reminder phone call to the patient or a caregiver. The GlowCap system compiles adherence data which anyone can be authorized to track. That way the doctor can make sure Gramps stays on his meds.”
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“When a unique identifier is attached to an object, it becomes possible to collect the metadata about that object into a single information shadow.”
“The unique identifier is the leverage point with which to access and manipulate the whole information shadow in relation to similar shadows.”
While Kuniavsky advises that we view information as one of many design materials (like wood and carbon fiber) from which devices can be made, he also highlights its role as “the core material in creating user experiences.”
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Heuristics for Pervasive Information Architecture
Andrea Resmini & Luca Rosati http://pervasiveia.com/
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Mental Models
http://www.rosenfeldmedia.com/books/mental-models/
Tasks
Features
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When we try to pick out anything by itself, we find it hitched to everything else in the universe. John Muir
Yosemite Valley Panorama (Photo by John Colby)
IA Therefore I Am
